Singapore – CHAGEE is marking its eighth anniversary with a renewed global vision and a refreshed brand identity as the modern tea house continues to expand its international footprint.
The milestone year sees the introduction of a new cup design inspired by the Ancient Tea Horse Road and follows the brand’s successful listing on the Nasdaq Stock Market, reinforcing its shift from a homegrown concept to an international lifestyle brand.
The updated design draws on elements symbolising heritage and exploration.
The rose and tea tree represent craftsmanship and growth, while the horse and sailing ship reflect movement and cultural exchange.
A constellation encircles the composition, expressing the universal nature of tea culture and its ability to connect people and places across generations.
Eugene Lee, chief marketing officer of CHAGEE APAC, said, “Our refreshed design represents both reflection and renewal. Eight years ago, CHAGEE began with a small idea and a big dream to share the art of modern tea culture with the world.”
Under this year’s “From 8 to Infinity” theme, CHAGEE highlights its continued growth and ambition to bring authentic tea experiences to more communities worldwide.
“We are thankful for the customers and partners who have believed in that vision. From 8 to Infinity reflects our hope to build a brand with true longevity, one that continues to bring new energy and creativity to the global tea experience for many years to come,” Lee added.
The brand crossed 7,000 stores globally in 2025 and expanded its network across Asia Pacific and the United States, strengthening its position as one of the world’s fastest-growing tea brands.
To celebrate the anniversary, CHAGEE markets across the region will roll out activities, pop-ups, and limited-time promotions, with details to be announced through local social media channels.
