CHAGEE launches limited-edition Bes-Tea plushies in Manila

Manila, Philippines— Following a strong debut in the Philippine market, international milk tea chain CHAGEE launches its limited-edition ‘Bes-Tea’ plushies until October 7. 

The promo ran on October 3, where customers could add ₱299 to every purchase of a large BO·YA Jasmine Green Milk Tea or Da Hong Pao Milk Tea to receive one of CHAGEE’s collectible plushies.  The offer will be available at CHAGEE’s outlets in SM North EDSA, Robinsons Galleria, and Venice Grand Canal Mall for a limited time.

The Bes-tea Plushies collection, already popular in markets such as Malaysia, Singapore, Indonesia, and Thailand, features an eight-piece blind box set inspired by CHAGEE’s signature drinks. Each plush toy includes an identity card with a name, persona, and birthday.

According to CHAGEE, the Bes-tea Plushies are designed as companions for tea time and everyday life, appealing to both collectors and fans of the brand. The plushies add to CHAGEE’s growing range of merchandise, which includes branded shawls, umbrellas, and tumblers available through the CHAGEE app and in-store.

Additional promotions are also expected to roll out from October 15, with full details to be announced via CHAGEE’s official social media pages.

It can be remembered that the milk tea brand launched locally in August, where it reportedly sold more than 23,000 cups during its opening weekend.