Bangkok, Thailand – Gong cha has announced a major push into Thailand with a new master franchise agreement paving the way for up to 100 new stores across the country.
The move with PERFECT STEP CO., LTD marks one of the bubble tea brand’s largest Southeast Asian expansions to date.
The first store under the partnership opened recently at centralwOrld’s Beacon Zone, drawing Thai tea lovers with Gong cha’s signature beverages and its refreshed Gong cha 2.0 store design.
The new concept blends technology-driven operations with the brand’s traditional focus on authentic whole-leaf teas, aiming to increase speed, consistency, and customer satisfaction.
The three-year rollout plan in Thailand forms a key part of Gong cha’s ambition to reach 10,000 global locations over the next decade.
The Taiwan-grown brand has grown to nearly 2,200 store locations in more than 31 markets since first expanding overseas in 2009.
Gong cha’s growth in Thailand follows its broader regional momentum as the brand prepares for a refreshed relaunch in Singapore in 2026.
The relaunch will also feature the Gong cha 2.0 concept, aligning the Singapore market with the brand’s latest global format.
