Tag: CHAGEE
![[Creative Work] CHAGEE PH x The Real Tea](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-CHAGEE-PH-x-The-Real-Tea.jpg)
Manila, Philippines – International tea brand CHAGEE is positioning itself at the forefront of the Philippines’ evolving beverage landscape, as consumers increasingly gravitate towards drinks made with real ingredients and premium tea leaves. The shift marks a new chapter for the country’s...
Kuala Lumpur, Malaysia – CHAGEE is brewing a case for roasted tea in Malaysia, as consumer tastes begin to tilt away from sugar-heavy staples. The Singapore-based chain has launched its Hojicha Genmai Milk Tea nationwide, positioning it as a seasonal lead product and a signal of where it sees demand...
South Korea – Global modern tea brand CHAGEE has announced its entry into the Korean market, unveiling a banner installation at its Gangnam flagship store. The company plans to follow with banner displays at Yongsan I’Park Mall and Sinchon, with all three locations set to open in the second quarter of...
Singapore – The Asian Civilisations Museum has opened Garden of Senses: A Tea Reverie, a multi‑sensory exhibition that explores the cultural, social, and artistic significance of tea across Asia. Running from 28 January to 7 June 2026, the show was developed in partnership with international tea...
Singapore — CHAGEE Singapore is launching its first family-oriented concept store at Suntec City this weekend, offering parents and children a relaxed, interactive tea experience. The new store features child-friendly seating, tiered kids’ play zones, soft-touch materials, and multi-level booths that...
Ho Chi Minh City, Vietnam – CHAGEE has officially opened its presence in Vietnam with two flagship stores on Dong Khoi Street and at mPlaza, alongside a concept store on Ly Tu Trong Street in central Ho Chi Minh City. From December 19 to 21, CHAGEE staged a series of experiential activities and...
Kuala Lumpur, Malaysia – CHAGEE has rolled out its new holiday campaign in Malaysia, centering around the idea of enjoying the small, meaningful rituals. Featuring a collaboration with Sanrio’s Hello Kitty and a new seasonal beverage launched on December 12, the campaign underscores the brand as a companion...
Manila, Philippines – CHAGEE has marked a regional first with the opening of its inaugural pet-friendly store in Southeast Asia, launched on December 5 in Eastwood City, Philippines. The launch will include a three-day pop-up event offering activities and giveaways for visitors and their pets. The opening...
Singapore – CHAGEE is marking its eighth anniversary with a renewed global vision and a refreshed brand identity as the modern tea house continues to expand its international footprint. The milestone year sees the introduction of a new cup design inspired by the Ancient Tea Horse Road and follows...
Singapore – CHAGEE Singapore has opened ‘CHAGEE Pagoda House’, its first-ever tea-and-retail concept store, blending modern design with the spirit of Chinatown’s traditional teahouses. Located along Pagoda Street in the heart of historic Chinatown, the new concept store reinterprets the essence of old...
