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Category: Technology

Integral-Ad-Science-ANZ-Senior-Appointments
IAS’ two new senior appointments to bolster ANZ market presence
Posted on August 30, 2021
by Teddy Cambosa
The new appointments will aid IAS to bolster and accelerate the company's growth in the ANZ region.
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Xandr expands video inventory in APAC, adds OTT platforms Viu, iQiyi, True Digital
Xandr expands video inventory in APAC, adds OTT platforms Viu, iQIYI, True Digital
Posted on August 26, 2021
by MARKETECH APAC
Xandr will be adding in its inventory leading streaming platforms in Asia as well as Australia's top commercial broadcasters.
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dentsu-Indonesia-Merkle-CXM-Launch
dentsu Indonesia adds CXM offering with Merkle launch
Posted on August 26, 2021
by Teddy Cambosa
The launch of Merkle means that dentsu Indonesia will start offering CXM services to their growing list of clients in the country.
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Adsquare-Jason-Podgoetsky-Sales-Director-ANZ
Adsquare opens Sydney office, appoints ANZ sales director
Posted on August 26, 2021
by Teddy Cambosa
Jason Podgoetsky is appointed as the ANZ sales director at Adsquare.
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BENCH-Media-Programmatic-Offering-APAC
Programmatic solutions provider Bench expands marketing intelligence platform to APAC
Posted on August 25, 2021
by Teddy Cambosa
BENCH aims to respond to the growing adtech and martech needs in APAC through their programmatic offering.
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Human x Inmobi
Cybersecurity firm HUMAN and InMobi’s new tie-up aims to make mobile in-app advertising more secure and ‘human’
Posted on August 25, 2021
by Jean Cabico
HUMAN deems to be the first solution in the space for end-to-end coverage against sophisticated invalid traffic.
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Livewire x HYP 1
AU-based gametech Livewire unveils new gaming audience, insights solutions
Posted on August 24, 2021
by Jean Cabico
Livewire’s new gametech solutions aim to help marketers better understand gaming and esports audience personas.
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DoubleVerify-MoPub-Partnership-Ad-Fraud
DoubleVerify to expand fraud protection to MoPub’s programmatic exchange
Posted on August 19, 2021
by Teddy Cambosa
The partnership between DoubleVerify and MoPub of Twitter stems from their original partnership in 2019.
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Global ad fraud solutions IAS expands ‘Center of Excellence’ in India
Global ad fraud solutions IAS expands ‘Center of Excellence’ in India
Posted on August 18, 2021
by MARKETECH APAC
The COE was established in 2020 to focus on expanding the company’s engineering and operations talent.
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Brandvas-Cloud-Martech-Australia-Founder
Cloud-based martech platform Brandvas officially launches in Australia
Posted on August 18, 2021
by Teddy Cambosa
Martech Brandvas has also sealed a partnership with Roy Morgan and Australian Post for insights utilization for client benefit.
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