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Category: Technology

NPC and Royal Monetary Auth
India, Bhutan partner to launch cross-border QR code payment scheme
Posted on January 27, 2022
by Teddy Cambosa
The National Payment Corporation of India in collaboration with the Royal Monetary Authority of Bhutan has launched the third phase of the cross-border interoperable QR code payment linkage project between Bhutan and India.
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Opportunity within a crisis: Push towards programmatic in JAPAC
Opportunity within a crisis: Push towards programmatic in JAPAC
Posted on January 27, 2022
by MARKETECH APAC
A surge in digital transformation is shifting more ad dollars to the digital realm, and as marketers look to get extra bang for their increasingly valued buck, they are turning to channels like programmatic.
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Temenos-Salesforce
Temenos announces availability of Infinity Digital for Salesforce for enhanced customer engagement
Posted on January 27, 2022
by Teddy Cambosa
This solution integrates Salesforce Financial Services Cloud with Temenos’ digital banking platform, giving customer-facing teams in banks a holistic view of their customers.
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Zyllem-Philippines-Expansion
Zyllem expands to PH to meet growing demand for e-commerce logistics
Posted on January 26, 2022
by Teddy Cambosa
Zyllem counts Zuellig Pharma, Metro Drug Inc, Airspeed, and Suy Sing as key clients in the Philippines.
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Livewire-Fischer-and-Johnston
Gametech Livewire announces new senior leaders
Posted on January 26, 2022
by Kathleen Murata
Livewire's new senior leaders, Adam Fischer and Chris Johnston, will help in delivering gametech solutions for marketers.
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Sisense-Data-Analytics
About 92% of product decision makers say data, analytics critical to business success
Posted on January 24, 2022
by Teddy Cambosa
According to Sisense, 86% say that offering data and analytics to customers plays a critical role in not only the satisfaction but also in building loyal customers.
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OSF Digital and Datarati
OSF Digital acquires Salesforce partner Datarati
Posted on January 24, 2022
by Teddy Cambosa
The acquisition is part of OSF Digital's global strategy to scale locally and regionally throughout different markets.
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IAB-New-Zealand
IAB NZ’s pDOOH steering committee agree on new industry benchmark impression
Posted on January 24, 2022
by Teddy Cambosa
IAB New Zealand aims to use this new benchmark in a bid to be utilized for country-based DOOH suppliers activating inventory programmatically.
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Purebaby-Cheetah-Digital
Purebaby partners with Cheetah Digital to strengthen customer journey and loyalty
Posted on January 24, 2022
by MARKETECH APAC
In July 2018, Purebaby turned to Cheetah Digital, sat down and mapped out an entire customer journey to decide at exactly which touchpoints the retailer wished to interact with their customers. 
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First-Party Data
To drive optimal CX, businesses must leverage data strategies, first-party data
Posted on January 24, 2022
by Teddy Cambosa
According to data from Epsilon, over 60% of surveyed brands suffer from incomplete customer profiles relating to gaps in first-party data held on customers.
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