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Category: Technology

DoubleVerify-ANZ-CTV-Provider-Partnership
DoubleVerify to boost major ANZ CTV providers’ ad inventory measurement
Posted on October 27, 2021
by Teddy Cambosa
By partnering with ANZ-based CTV providers, DoubleVerify gives these providers the opportunity to measure their ad inventory.
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Talkwalker-discover.ai.-Global-Acquisition
Talkwalker acquires discover.ai to boost consumer intel capability
Posted on October 27, 2021
by Teddy Cambosa
The acquisition of discover.ai further bolsters Talkwalker's current offering of consumer intelligence to businesses looking to drive growth.
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dentsu-Krishnan-Menon-Chief-Commercial-Officer-Merkle-CXm
Krishnan Menon appointed as CCO for Merkle, dentsu CXM in APAC
Posted on October 27, 2021
by Teddy Cambosa
Menon takes the lead of CCO for both Merkle and dentsu CXM in Asia-Pacific, given his experience with Wunderman Thompson.
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Mehul-Nagrani-InMoment-GM-AI-Product-Technology
InMoment appoints Mehul Nagrani as GM for AI product and technology
Posted on October 22, 2021
by Teddy Cambosa
Mehul Nagrani brings in a wealth of experience to InMoment, ranging from work on artificial intelligence and machine learning.
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Zendesk-CX-Strategy-Investment-APAC-Report
APAC businesses investing in CX 10x more likely to build resilience amid pandemic
Posted on October 21, 2021
by Teddy Cambosa
The report from Zendesk shows how APAC businesses ought to improve their CX investment amid challenges brought by the pandemic.
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Rakuten SQREEM
Rakuten SQREEM unveils new AI-based first-party data ad solution
Posted on October 19, 2021
by Jean Cabico
The new advertising product by Rakuten SQREEM will help clients leverage AI technology and database to gain insights.
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Adjust-Connected-TV-Ad-To-Mobile-Measurement (1)
Adjust adds CTV ad to mobile measurement tool
Posted on October 19, 2021
by Teddy Cambosa
Adjust's feature gives advertisers a complete view of the user journey from CTV ad view through to mobile app install measurement.
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The-Trade-Desk-Rajesh-Sheshadri-GM-SEA
The Trade Desk appoints Rajesh Sheshadri as GM for SEA
Posted on October 14, 2021
by Teddy Cambosa
Rajesh brings in 20 years of media and advertising technology experience in Asia-Pacific at The Trade Desk, with previous experience from Google and Fox Network Group.
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Hubilo-Virtual-Event-Platform-Seed-Funding
Hubilo’s US$125m funding to expand dev’t on the ‘future’ of virtual events, engagement
Posted on October 13, 2021
by Teddy Cambosa
Part of Hubilo's aspirations with the latest funding is to expand its APAC presence, despite 25% of its revenue coming already from the region.
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InMobi x Appsumer
InMobi acquires insights platform Appsumer, bolsters performance marketing solutions for brands
Posted on October 13, 2021
by Jean Cabico
The acquisition aims to bring unified intelligence to mobile marketing and deeper understanding of marketing effectiveness.
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