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Category: Technology

What's NEXT: The future of CTV measurement and transparency
What's NEXT: The future of CTV measurement and transparency
Posted on February 16, 2022
by MARKETECH APAC
Connected TV (CTV) and over-the-top (OTT) has overtaken the linear TV experience, moving past video-on-demand (VOD) to everyday programming, movies, live streams, and so much more.
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Shopee launches SEA-wide coding league to improve programming skills
Shopee launches SEA-wide coding league to improve programming skills
Posted on February 16, 2022
by Teddy Cambosa
The new Shopee Code League 2022 invites tech people across the region to improve on their programming skills and win prizes.
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OIS-Vistar-Media
OIS, Vistar Media to launch new programmatic DOOH solution
Posted on February 16, 2022
by Kathleen Murata
The new pixel-based solution by OIS and Vista Media, enables advertisers to centralise programmatic DOOH alongside.
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Livewire appoints Alexander Southwick as head of social for APAC
Livewire appoints Alexander Southwick as head of social for APAC
Posted on February 16, 2022
by Teddy Cambosa
The appoint of Alexander Southwick comes after Livewire announced previous endeavors to strengthen operations in APAC.
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ADVANCE-AI-Michael-Calma
ADVANCE.AI names Michael Calma as new country manager for Philippines
Posted on February 15, 2022
by Kathleen Murata
The latest appointment will see Michael Calma leading and growing ADVANCE.AI’s commercial business in the Philippines.
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Samba-TV-and-PubMatic
Samba TV, PubMatic partner to deliver programmatic omniscreen TV audience targeting in AU
Posted on February 15, 2022
by Kathleen Murata
The partnership enables advertisers to effectively reach TV audiences across every screen with confidence and scale.
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ZAP PH taps Algonomy’s CDP to boost personalized customer loyalty
ZAP PH taps Algonomy’s CDP to boost personalized customer loyalty
Posted on February 11, 2022
by Teddy Cambosa
Philippines-based ZAP has partnered with algorithmic decisioning solutions Algonomy to adopt the platform's technology for ZAP merchants.
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Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
Posted on February 10, 2022
by MARKETECH APAC
In a conversation with MARKETECH APAC Founder Joven Barceñas, Nizami Shahid shares what makes him stay in MarTech space even after almost two decades in the industry.
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DoubleVerify-Fully-On-Screen-Targeting-Solution-1
DoubleVerify launches fully on-screen targeting solution to address viewability challenges in CTV
Posted on February 10, 2022
by Kathleen Murata
The ‘Fully On-Screen Targeting Solution’ allows CTV advertisers to sort out viewability challenges across the media transaction.
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ADA WhatsApp (1)
ADA introduces new business platform for CX boost on WhatsApp
Posted on February 10, 2022
by Teddy Cambosa
Through WhatsApp Business Platform, ADA will empower businesses to connect with their customers in a private and secure environment.
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