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Category: Technology

Publicis Groupe, Playground xyz team up to implement attention measurement, optimisation solutions in APAC
Publicis Groupe, Playground xyz team up to implement attention measurement, optimisation solutions in APAC
Posted on November 29, 2022
by Teddy Cambosa
Next stages of the partnership will look to test how Playground’s attention solutions can be applied to other advertising approaches and channels, including contextual targeting and YouTube video ads.
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SEA metaverse agencies CGAME and INDEX GAME enter partnership to bolster robust Web3 solutions
Posted on November 25, 2022
by Maureen Basa
CGAME and INDEX GAME will be curating a robust suite of commercial solutions accredited by The Sandbox for businesses and creators.
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Techcombank to hyper-personalise banking experiences in partnership with Adobe
Posted on November 25, 2022
by Maureen Basa
Techcombank and Adobe's partnership will see the launch of the first end-to-end customer experience technology platform in Vietnam.
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PH digital economy to reach $20b by end of 2022: report
Posted on November 24, 2022
by Maureen Basa
Google Trends, Temasek, and Bain & Company’s e-Conomy SEA report projects that the Philippine’s digital economy will hit $20b GMV by 2022.
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Adtech iion launches new solution, all-around platform for in-game advertising
Adtech iion launches new solution, all-around platform for in-game advertising 
Posted on November 23, 2022
by MARKETECH APAC
'immersiion' is a first-of-its-kind self-serve advertising platform that’s purpose-built for the gaming ecosystem.
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Azerion ties with Right Thing Media to offer social impact messaging within in-game advertising campaigns across APAC
Posted on November 18, 2022
by Jean Cabico
They can work with any ad format, distributor, agency or media owner across web, mobile, and app campaigns.
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New project by top game developers Ubisoft, Riot Games to better AI tools in detecting ‘disruptive’ behaviour in games
Posted on November 17, 2022
by MARKETECH APAC
Top game developers Ubisoft and Riot Games have recently announced ‘Zero Harm in Comms’, to prevent harmful player interactions.
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TrafficGuard-Elie-Shuggi
TrafficGuard welcomes Elie Shuggi as new chief product officer
Posted on November 17, 2022
by Jean Cabico
Elie Shuggi will be responsible for scaling the company’s product offerings and supporting its growth globally.
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FairPrice Group, The Trade Desk team up to power advertising approach with retail media
FairPrice Group, The Trade Desk team up to power advertising approach with retail media
Posted on November 15, 2022
by Teddy Cambosa
The partnership with The Trade Desk marks the first time that FairPrice Group’s pseudonymised sales conversion data will be available within a programmatic media buying platform.
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Okta unveils new customer identity solution targeted at boosting brands' UX, security
Posted on November 14, 2022
by Maureen Basa
Okta introduces Okta Customer Identity Cloud, a solution powered by Auth0, to help businesses improve UX while reducing security risks.
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