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Category: Technology

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IAS enters partnership with Gadsme to optimise transparency on in-game ads performance
Posted on December 16, 2022
by Maureen Basa
IAS will help verify Gadsme’s ad inventory and provide marketers with viewability and IVT measurement through the IAS Signal platform.
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Moving Walls, jeki team up to meet growing local demand for media assets
Moving Walls, jeki team up to meet growing local demand for media assets
Posted on December 16, 2022
by Teddy Cambosa
Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media. 
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Reckitt taps CDP Amperity to boost customer experience
Reckitt taps CDP Amperity to boost customer experience
Posted on December 15, 2022
by MARKETECH APAC
The CDP was tapped to help Reckitt deliver relevant, personalised customer experiences.
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Amperity announces support of AWS for advertising and marketing initiative
Posted on December 7, 2022
by MARKETECH APAC
AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of various stakeholders in the adtech space.
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Twilio, Seasalt.ai extends partnership, to build multi-country contact centres
Posted on December 1, 2022
by Maureen Basa
Twilio and Seasalt.ai will be launching SeaX, a solution targeted at helping businesses streamline omnichannel communications.
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Publicis Groupe, Playground xyz team up to implement attention measurement, optimisation solutions in APAC
Publicis Groupe, Playground xyz team up to implement attention measurement, optimisation solutions in APAC
Posted on November 29, 2022
by Teddy Cambosa
Next stages of the partnership will look to test how Playground’s attention solutions can be applied to other advertising approaches and channels, including contextual targeting and YouTube video ads.
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SEA metaverse agencies CGAME and INDEX GAME enter partnership to bolster robust Web3 solutions
Posted on November 25, 2022
by Maureen Basa
CGAME and INDEX GAME will be curating a robust suite of commercial solutions accredited by The Sandbox for businesses and creators.
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Techcombank to hyper-personalise banking experiences in partnership with Adobe
Posted on November 25, 2022
by Maureen Basa
Techcombank and Adobe's partnership will see the launch of the first end-to-end customer experience technology platform in Vietnam.
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PH digital economy to reach $20b by end of 2022: report
Posted on November 24, 2022
by Maureen Basa
Google Trends, Temasek, and Bain & Company’s e-Conomy SEA report projects that the Philippine’s digital economy will hit $20b GMV by 2022.
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Adtech iion launches new solution, all-around platform for in-game advertising
Adtech iion launches new solution, all-around platform for in-game advertising 
Posted on November 23, 2022
by MARKETECH APAC
'immersiion' is a first-of-its-kind self-serve advertising platform that’s purpose-built for the gaming ecosystem.
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