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Category: Technology

Hello Kitty partners with MetaGaia to launch new metaverse experience
Hello Kitty partners with MetaGaia to launch new metaverse experience
Posted on July 20, 2023
by Teddy Cambosa
Through this, Hello Kitty fans will have the opportunity to create their own communities and connect with their favourite characters in a brand-new virtual world by visiting the digital destination within the MetaGaia app.
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India recorded as market with highest global demand for Meta’s Threads: report
India recorded as market with highest global demand for Meta’s Threads: report
Posted on July 19, 2023
by Teddy Cambosa
Until now, the origin of Threads installations has been limited to a single global figure. The app has established the largest footprint in India, which has accounted for about 32% of its downloads.
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ADA Meta
ADA, Meta team up for hackathon to aid APAC MSMEs build chatbot solutions for businesses
Posted on July 17, 2023
by Teddy Cambosa
Over 10,000 digital talents from Singapore, Malaysia, and Indonesia, including students, developers, and entrepreneurs, will collaborate to create chatbot solutions on the WhatsApp Business Platform.
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IAS Google
IAS introduces brand safety, suitability measurement for Google Video Partners
Posted on July 17, 2023
by Teddy Cambosa
Singapore – Integral Ad Science (IAS) has introduced brand safety and suitability measurement to its total media quality for Google Video Partners (GVP) offering. This development allows advertisers to confidently display their video ads on publisher websites and mobile apps outside of YouTube. IAS will...
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Brands still waste 40% of their digital ad budgets in Q2 2023: report
Brands still waste 40% of their digital ad budgets in Q2 2023: report
Posted on July 14, 2023
by Teddy Cambosa
Last quarter, advertisers threw away $77.1m from their ad spend budgets, which represents an average of 40% wastage across total audited media spend, compared to more than $104 million between January and March 2023.
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Untitled design (24)
Tyroo, Pinterest team up to aid advertisers in reaching global audiences
Posted on July 13, 2023
by Teddy Cambosa
Tyroo will give opportunities to advertisers in nations where Pinterest does not yet provide ad services, allowing them to display their advertising on the platform in various countries across the world where Pinterest does provide ad services.
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Security Bank taps ACI Worldwide to enhance real-time payment CX
Security Bank taps ACI Worldwide to enhance real-time payment CX
Posted on July 13, 2023
by Teddy Cambosa
ACI will be providing their cloud-native ‘Enterprise Payments Platform’ solution for Security Bank to be able to unify its payments platform and facilitate the interactions between payment services and gateways for high and low-value payments.
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Playground xyz announce partnership with PubMatic, aims to create bespoke marketplaces
Playground xyz announce partnership with PubMatic, aims to create bespoke marketplaces
Posted on July 13, 2023
by Teddy Cambosa
Australia – Attention measurement and optimisation platform Playground xyz has announced a partnership with global adtech PubMatic. Said partnership aims to allow advertisers to create bespoke, high-attention marketplaces within the sell-side platform. Playground xyz’s attention intelligence platform...
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Untitled design (21)
Anzu, IAS introduce solution for monitoring viewability and unauthorised traffic in 2D, 3D gaming environments
Posted on July 12, 2023
by Teddy Cambosa
Singapore — Anzu, an in-game advertising solution, and Integral Ad Science (IAS), a global media measurement and optimization platform, have announced the introduction of an industry-wide solution that tracks viewability and invalid traffic (IVT) across 2D and 3D gaming environments. Anzu and IAS have...
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Untitled design (19)
Consultancy Human8 unveils AI prompt school, introduces AI research assistant
Posted on July 11, 2023
by Teddy Cambosa
To address concerns regarding data ownership and the impact on confidential research data and PI information, earlier this year OpenAI developed a proprietary AI research assistant utilising the ChatGPT algorithm.
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