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Category: Technology

Sprinklr
Around 60% of brands struggle with ineffective AI for customer service
Posted on March 17, 2023
by Teddy Cambosa
According to the research, 62% of brands acknowledge the inconsistencies in their digital customer communication. This includes not being able to communicate the same information and unable to stay true to their brand voice.
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Storyblok
Forrester: Storyblok’s CMS provides customers with ideal ROI on content operation modernisation
Posted on March 16, 2023
by Teddy Cambosa
According to the research, the characteristics and outcomes of Storyblok’s clients were combined in a composite organisation that is industry-agnostic with at least 5,000 employees
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InMobi announces launch of new capabilities for driving IOS app growth
InMobi announces launch of new capabilities for driving IOS app growth 
Posted on March 10, 2023
by MARKETECH APAC
The new industry-first, proprietary programmatic bidder drives iOS app performance for growth marketers without relying on user-level identifiers.
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DoubleVerify launches new solution to streamline campaign trafficking process
DoubleVerify launches new solution to streamline campaign trafficking process
Posted on March 10, 2023
by Teddy Cambosa
DV Campaign Automator automates the entire verification trafficking workflow for brands and agencies, whilst offering comprehensive protection and reporting capabilities.
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What’s NEXT 2023: Connected cars driving growth of media tech platforms
What’s NEXT 2023: Connected cars driving growth of media tech platforms
Posted on March 9, 2023
by MARKETECH APAC
This expert insight under What's NEXT 2023 discusses how the scope of connected cars is seen to go beyond conventional use to become a key interface for a range of industries looking to provide services to consumers.
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Brand Soul Malaysia to launch AI marketing strategy platform leveraging machine learning, ChatGPT
Brand Soul Malaysia to launch AI marketing strategy platform leveraging ChatGPT, machine learning
Posted on March 8, 2023
by Maureen Basa
The women-led venture aims to help marketers capitalise on AI and ChatGPT technology for better marketing ROI.
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HubSpot launches new AI-powered tools to aid in business’ connection with audiences
HubSpot launches new AI-powered tools to aid in business’ connection with audiences
Posted on March 7, 2023
by Teddy Cambosa
The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data enrichment, predictive AI, content optimisation, and more.
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What’s NEXT Interview: Zuellig Pharma’s Preetham Nadig discusses elevating digital experience
What’s NEXT Interview: Zuellig Pharma’s Preetham Nadig discusses elevating digital experience
Posted on March 6, 2023
by MARKETECH APAC
As part of the What's NEXT Interview Series of MARKETECH APAC, Zuellig Pharma shared its insights on digital experience innovation.
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DEPT launches new practice to help brands with AI solutions
DEPT launches new practice to help brands with AI solutions
Posted on February 24, 2023
by Maureen Basa
With a multidisciplinary team of over 400 specialists, DEPT/AI boasts a client portfolio, including Philips, Google, and eBay. 
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Tencent Cloud announces support for Web3 ecosystem with new dev’t, products
Tencent Cloud announces support for Web3 ecosystem with new dev’t, products
Posted on February 24, 2023
by Teddy Cambosa
Tencent Cloud will also offer the Web3 builders cloud solution credits, marketing workshops, and publicity opportunities.
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