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Category: Technology

Sprinklr announces new features for multiple product suites, to improve omnichannel CX
Sprinklr announces new features for multiple product suites, to improve omnichannel CX
Posted on March 23, 2023
by Teddy Cambosa
Sprinklr Service is a comprehensive, AI-powered contact centre as a service (CCaaS) platform that enables agents to serve customers across digital, social and voice channels seamlessly, delivering quick resolution of customer queries at lower cost of operations.
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Vistar Media, Broadsign announce mutual integration of mediation layers for OOH media
Vistar Media, Broadsign announce mutual integration of mediation layers for OOH media
Posted on March 22, 2023
by Teddy Cambosa
Through the partnership, it allows both companies to have an open and fair play auction regardless of which firm’s mediation layer is used, and lowers the operational burden for media owners while facilitating advertiser access to OOH inventory.
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Quantcast appointments featured img
Quantcast announces new appointments to continue growth in APAC, SEA
Posted on March 22, 2023
by Jamaica Marciano
Patel, O’Connor, and Vijaratnam have strong experiences working at technology and media industries.
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Adobe announces new generative AI models to improve CX delivery for businesses
Adobe announces new generative AI models to improve CX delivery for businesses
Posted on March 22, 2023
by Teddy Cambosa
The new AI models will be part of Adobe Sensei’s collection of enterprise applications which enables customers to work and collaborate in new ways.
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Meta to provide free AR, VR training to Australian creators via learning academy
Meta to provide free AR, VR training to Australian creators via learning academy
Posted on March 17, 2023
by Maureen Basa
Meta, Code Like a Girl, and T&DA's Meta Immersive Learning Academy will support the next generation of creators for the metaverse.
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Sprinklr
Around 60% of brands struggle with ineffective AI for customer service
Posted on March 17, 2023
by Teddy Cambosa
According to the research, 62% of brands acknowledge the inconsistencies in their digital customer communication. This includes not being able to communicate the same information and unable to stay true to their brand voice.
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Storyblok
Forrester: Storyblok’s CMS provides customers with ideal ROI on content operation modernisation
Posted on March 16, 2023
by Teddy Cambosa
According to the research, the characteristics and outcomes of Storyblok’s clients were combined in a composite organisation that is industry-agnostic with at least 5,000 employees
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InMobi announces launch of new capabilities for driving IOS app growth
InMobi announces launch of new capabilities for driving IOS app growth 
Posted on March 10, 2023
by MARKETECH APAC
The new industry-first, proprietary programmatic bidder drives iOS app performance for growth marketers without relying on user-level identifiers.
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DoubleVerify launches new solution to streamline campaign trafficking process
DoubleVerify launches new solution to streamline campaign trafficking process
Posted on March 10, 2023
by Teddy Cambosa
DV Campaign Automator automates the entire verification trafficking workflow for brands and agencies, whilst offering comprehensive protection and reporting capabilities.
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What’s NEXT 2023: Connected cars driving growth of media tech platforms
What’s NEXT 2023: Connected cars driving growth of media tech platforms
Posted on March 9, 2023
by MARKETECH APAC
This expert insight under What's NEXT 2023 discusses how the scope of connected cars is seen to go beyond conventional use to become a key interface for a range of industries looking to provide services to consumers.
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