Category: Technology
Social news platform Reddit introduced Reddit Brand Lift and Reddit Conversation Lift, its two brand new, first-party measurement solutions that will help advertisers quantify the incremental impact and overall effectiveness of campaigns on the platform.
Working in conjunction with SeeHer, Comscore created a new way for brands and advertisers to understand the significance of gender equality for their target audiences from their behavior, interests, and attitudes by embedding gender equality attributes in the Comscore Plan Metrix Suite.
Antsomi’s collaboration with DAC has yielded other results, with the onboarding of regional clients, including Dunlop Thailand. This achievement highlights the strength and potential of the partnership and showcases Antsomi’s and DAC’s commitments to providing solutions to their clients.
The Bazaarvoice and Zendesk integration enables users to build a user generated content program that efficiently responds to customer reviews and questions at scale while delivering support as well.
Labeled as ‘trust marks’, these principles are an industry first that aims to signify the extent of human and AI contributions in crafting ideas and strategies.
This strategic move reinforces MPT Mobility Corporation’s commitment to improving the mobility landscape in the country by providing comprehensive technology-based solutions which address transport and mobility challenges and enhance the travel experience of motorists and commuters.
Online fashion and lifestyle retail company Zalora, a part of Global Fashion Group (GFG), is adopting generative AI technology with the launch of its proprietary platform-as-a-service integration (PaaS) of OpenAI, TITAN.
The study surveyed commuters across Australia, Indonesia, Japan and Singapore, with 96% of respondents expecting public transport providers to offer contactless payment methods, and 65% of respondents likely to use a contactless payment option for their public transport needs.
zujuGP, a digital football platform managed by businessman Kiat Lim and fronted by global football superstar Cristiano Ronaldo, has officially launched ‘Kickoff by Zuju’, a first-of-its kind, real-time second-screen fan experience that enables fans to play along during a live football match.
IAS will now provide valuable third-party affirmation that brands running ads on X are appearing in brand safe and suitable environments as defined by the Global Alliance for Responsible Media (GARM) framework.
![[Partnership] Sanrio IP](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Sanrio-IP.webp)