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Category: Technology

What's NEXT 2023: How to orchestrate your data and let them dance in harmony
What's NEXT 2023: How to orchestrate your data and let them dance in harmony
Posted on March 30, 2023
by MARKETECH APAC
In this latest 'What's NEXT' feature, PHD's Antony Yiu imparts lessons on how to orchestrate all the data marketers have in harmony to bring the most out of it.
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Ipsos Featured Img
Market research firm Ipsos unveils new range of solutions for QSR brands
Posted on March 30, 2023
by Jamaica Marciano
This is an integral part of the company’s larger suite of innovative products to help clients boost their confidence and take opportunities in bringing products and services to the market.
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IAS to provide first verification solution to Amazon’s publisher services connections marketplace
IAS to provide first verification solution to Amazon’s publisher services connections marketplace
Posted on March 30, 2023
by MARKETECH APAC
Through IAS Publisher Optimization, publishers on APS are able to automatically optimise ad delivery down to the placement level for both direct and programmatic deals. 
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Vonage announces AI acceleration suite for app development
Vonage announces AI acceleration suite for app development
Posted on March 29, 2023
by Teddy Cambosa
The new AI suite allows businesses and developers to deploy omnichannel customer journeys that use the power of AI and customer data.
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Pubmatic x Silverpush (2)
PubMatic, Silverpush enter partnership to provide data-driven ad solutions
Posted on March 28, 2023
by Maureen Basa
PubMatic and Silverpush's partnership will allow advertisers to access to important audience data that can be applied on the sell side.
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SEA martech firm Involve Asia ropes in seasoned marketing chiefs to boost leadership team
SEA martech firm Involve Asia ropes in seasoned marketing chiefs to boost leadership team
Posted on March 28, 2023
by MARKETECH APAC
Involve Asia, the martech firm with a focus on Southeast Asia, has expanded its leadership team through the appointment of two senior marketing hires.
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Zendesk taps AWS to unlock ‘smarter, more personalised’ customer service
Zendesk taps AWS to unlock ‘smarter, more personalised’ customer service
Posted on March 24, 2023
by Maureen Basa
Zendesk and AWS' partnership aims to help businesses provide faster, tailored conversational experiences to customers across all channels.
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PubMatic x Proximic Featured
PubMatic ties with Proximic to provide ID-less targeting solutions for media buyers
Posted on March 24, 2023
by Jamaica Marciano
The integration will allow PubMatic’s clients to maximise new targeting options to reach key audiences in premium, brand-safe environments across desktop, mobile, and connected TV.
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Google Cloud introduces new AI innovations for retailers, announces integration with Accenture
Google Cloud introduces new AI innovations for retailers, announces integration with Accenture
Posted on March 24, 2023
by Teddy Cambosa
Retailers can now deploy the ai.RETAIL platform on Google Cloud, meaning it is extended to Google Cloud's trusted infrastructure and is integrated with multiple Google Cloud products and capabilities.
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Aditya Varadarajan Featured
InMobi taps Aditya Varadarajan as regional head of the newly expanded Microsoft business in SEA
Posted on March 23, 2023
by Jamaica Marciano
His remit also includes helping brands and agencies maximise impact from the multitude of Microsoft advertising products and solutions.
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