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Category: Technology

SEA martech firm Involve Asia ropes in seasoned marketing chiefs to boost leadership team
SEA martech firm Involve Asia ropes in seasoned marketing chiefs to boost leadership team
Posted on March 28, 2023
by MARKETECH APAC
Involve Asia, the martech firm with a focus on Southeast Asia, has expanded its leadership team through the appointment of two senior marketing hires.
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Zendesk taps AWS to unlock ‘smarter, more personalised’ customer service
Zendesk taps AWS to unlock ‘smarter, more personalised’ customer service
Posted on March 24, 2023
by Maureen Basa
Zendesk and AWS' partnership aims to help businesses provide faster, tailored conversational experiences to customers across all channels.
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PubMatic x Proximic Featured
PubMatic ties with Proximic to provide ID-less targeting solutions for media buyers
Posted on March 24, 2023
by Jamaica Marciano
The integration will allow PubMatic’s clients to maximise new targeting options to reach key audiences in premium, brand-safe environments across desktop, mobile, and connected TV.
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Google Cloud introduces new AI innovations for retailers, announces integration with Accenture
Google Cloud introduces new AI innovations for retailers, announces integration with Accenture
Posted on March 24, 2023
by Teddy Cambosa
Retailers can now deploy the ai.RETAIL platform on Google Cloud, meaning it is extended to Google Cloud's trusted infrastructure and is integrated with multiple Google Cloud products and capabilities.
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Aditya Varadarajan Featured
InMobi taps Aditya Varadarajan as regional head of the newly expanded Microsoft business in SEA
Posted on March 23, 2023
by Jamaica Marciano
His remit also includes helping brands and agencies maximise impact from the multitude of Microsoft advertising products and solutions.
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Sprinklr announces new features for multiple product suites, to improve omnichannel CX
Sprinklr announces new features for multiple product suites, to improve omnichannel CX
Posted on March 23, 2023
by Teddy Cambosa
Sprinklr Service is a comprehensive, AI-powered contact centre as a service (CCaaS) platform that enables agents to serve customers across digital, social and voice channels seamlessly, delivering quick resolution of customer queries at lower cost of operations.
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Vistar Media, Broadsign announce mutual integration of mediation layers for OOH media
Vistar Media, Broadsign announce mutual integration of mediation layers for OOH media
Posted on March 22, 2023
by Teddy Cambosa
Through the partnership, it allows both companies to have an open and fair play auction regardless of which firm’s mediation layer is used, and lowers the operational burden for media owners while facilitating advertiser access to OOH inventory.
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Quantcast appointments featured img
Quantcast announces new appointments to continue growth in APAC, SEA
Posted on March 22, 2023
by Jamaica Marciano
Patel, O’Connor, and Vijaratnam have strong experiences working at technology and media industries.
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Adobe announces new generative AI models to improve CX delivery for businesses
Adobe announces new generative AI models to improve CX delivery for businesses
Posted on March 22, 2023
by Teddy Cambosa
The new AI models will be part of Adobe Sensei’s collection of enterprise applications which enables customers to work and collaborate in new ways.
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Meta to provide free AR, VR training to Australian creators via learning academy
Meta to provide free AR, VR training to Australian creators via learning academy
Posted on March 17, 2023
by Maureen Basa
Meta, Code Like a Girl, and T&DA's Meta Immersive Learning Academy will support the next generation of creators for the metaverse.
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