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Category: Technology

Xiaomi’s ad platform taps AVOW as core agency in India
Xiaomi’s ad platform taps AVOW as core agency in India
Posted on May 5, 2023
by MARKETECH APAC
The partnership will enable app developers and brands looking to use mobile OEM advertising to achieve incremental growth by making inroads into Xiaomi's massive loyal user base through AVOW in the world's most populous country.
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Marketers, is perfectionism holding you back? Set yourself free with first-party data
Marketers, is perfectionism holding you back? Set yourself free with first-party data
Posted on May 5, 2023
by MARKETECH APAC
At the recent MARKETECH APAC’s What’s NEXT 2023: Marketing in Asia Pacific conference, industry leaders from Amperity and Arktic Fox addressed the challenges marketers are facing in today's digital landscape.
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Global advertising platform MGID announces partnership with Petal Ads
Global advertising platform MGID announces partnership with Petal Ads
Posted on May 4, 2023
by Teddy Cambosa
The integration with Petal Ads will allow MGID’s exclusive roster of premium advertisers to scale their campaigns globally, to a high-content addressable user base with premium placement options.
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Adtech firm Blis continues to expand operations in India, appoints new leadership
Adtech firm Blis continues to expand operations in India, appoints new leadership
Posted on May 4, 2023
by MARKETECH APAC
Blis, the integrated planning and buying platform for advertising, is further expanding its operations in India with two new strategic roles. 
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Amrita de la Peña named Outbrain’s new managing director for APAC
Amrita de la Peña named Outbrain’s new managing director for APAC
Posted on May 4, 2023
by Teddy Cambosa
She brings with her over 25 years of experience in the digital marketing, media and advertising space.
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Gus Quiroga joins Sitecore as area vice president for Australia
Gus Quiroga joins Sitecore as area vice president for Australia
Posted on May 4, 2023
by Maureen Basa
Gus Quiroga will be responsible for driving the overall sales and strategy and growth for Sitecore in Australia.
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UnionBank to provide open digital ecosystem via industry-first Open Finance Innovation Hub
UnionBank to provide open digital ecosystem via industry-first Open Finance Innovation Hub
Posted on May 3, 2023
by Maureen Basa
UnionBank's Open Finance Innovation Hub will provide a platform to create cutting-edge solutions that will drive progress in the fintech industry.
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Adtech iion enhances self-serve gaming ad platform immersiion, appoints new CCO
Adtech iion enhances self-serve gaming ad platform immersiion, appoints new CCO
Posted on May 3, 2023
by MARKETECH APAC
The platform has been purpose-built for gaming, which enables advertisers and marketers to target inventory down to the ad-unit level.
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Unruly partners with TCL FFALCON to expand premium TV inventory access globally
Unruly partners with TCL FFALCON to expand premium TV inventory access globally
Posted on May 3, 2023
by Maureen Basa
Unruly and TCL FFALCON will provide advertisers with the opportunity to deliver impactful and relevant ads to audiences across the US, Europe, and APAC.
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Azerion launches new performance division in APAC
Azerion launches new performance division in APAC
Posted on May 3, 2023
by MARKETECH APAC
With a strong heritage in high-impact, gaming, video, and audio advertising, Performance by Azerion establishes the platform as an end-to-end solution for clients. 
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