Category: Technology
Leveraging Criteo's innovative AI technology, which analyses real-time commerce signals, advertisers can target potential buyers across multiple channels, devices, and periods of their purchasing journey by integrating these audiences with a premium inventory.
The new offering enables publishers to integrate directly with the Yahoo DSP, enhancing scale and increasing win rates on valuable and trusted inventory, which results in a greater share of working media dollars to publishers and improved performance for advertisers.
The adtech company has previously provided advertisers with measurement tools that include viewability and invalid traffic for placements across Facebook and Instagram.
The research notes that 53% of consumers trust AI-generated content for financial planning, 67% for medical diagnosis, and 66% using generative AI tools for seeking advice from in terms of personal relationships or life and career plans.
In his new role, Micallef will be in charge of establishing regional strategy, team building, and overall revenue performance, as well as working with teams throughout Google.
The company aims to enhance its advanced mobile analytics with comprehensive experience monitoring and cross-platform support for mobile apps across major frameworks including Native iOS and Android, Flutter, and React Native.
IAS developed an approach that utilises attention as an indicator for assessing a commercial's allure to consumers and its potential for delivering outcomes like sales, conversions, and brand impact.
The enhancements to PubMatic’s CTV platform for publishers come on the heels of the company’s recent launch of Activate, the new end-to-end supply path optimization solution.
The Yahoo DSP is an all-inclusive platform that provides significant scalability and a full set of capabilities for data analysis, automated bidding, and optimizing ad campaigns across numerous channels.
The partnership aims to drive more sustainable advertising at scale across Australia and New Zealand, and enable brands to minimise energy consumption and waste in advertising campaigns.
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