Category: Technology
In conjunction with the regional growth and expansion of leadership roles, DoubleVerify plans to increase local in-market sales resources in Indonesia, Philippines and Vietnam over the coming quarters.
The combination of DoubleVerify’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that maximises business outcomes and advertising ROI.
The new office will function as a centre for MiQ's growing SEA team. Several divisions, like local sales, account management, trade, and solution functions, will be housed there.
SQREEM’s AI-powered analytics platform provides advertisers with unparalleled insights into consumer behaviour, allowing them to create highly targeted advertising campaigns that deliver better ROI and improved customer engagement.
Leveraging Criteo's innovative AI technology, which analyses real-time commerce signals, advertisers can target potential buyers across multiple channels, devices, and periods of their purchasing journey by integrating these audiences with a premium inventory.
The new offering enables publishers to integrate directly with the Yahoo DSP, enhancing scale and increasing win rates on valuable and trusted inventory, which results in a greater share of working media dollars to publishers and improved performance for advertisers.
The adtech company has previously provided advertisers with measurement tools that include viewability and invalid traffic for placements across Facebook and Instagram.
The research notes that 53% of consumers trust AI-generated content for financial planning, 67% for medical diagnosis, and 66% using generative AI tools for seeking advice from in terms of personal relationships or life and career plans.
In his new role, Micallef will be in charge of establishing regional strategy, team building, and overall revenue performance, as well as working with teams throughout Google.
The company aims to enhance its advanced mobile analytics with comprehensive experience monitoring and cross-platform support for mobile apps across major frameworks including Native iOS and Android, Flutter, and React Native.
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