Category: Technology
With the launch of the total media quality for the YouTube product suite, IAS now offers viewability and invalid traffic measurement for YouTube shorts' rapidly expanding inventory, ensuring advertisers that real users are viewing their ads.
Cartelux secures AU$3m investment to further develop software solutions for the advertising industry
Australia – Cartelux, an adtech software company, has secured an AU$3m post-seed investment from TEN13 and the Queensland Government through Queensland Investment Corporation (QIC). The investment will fuel Cartelux’s ongoing growth and the development of innovative software solutions for the advertising...
All three telcos aforementioned have released their separate statements detailing the 3G shutdown, and also offering users ways and means to properly move towards 5G connectivity.
Global independent programmatic DOOH adtech Hivestack, has introduced a solution called the ‘Verified Impression Multiplier’ for digital out-of-home (DOOH) advertising in specific regions across the Asia-Pacific (APAC) region.
This collaboration, unveiled at the AWS Summit in New York, marks a significant step in the evolution of Twilio's Customer AI roadmap, which seeks to provide personalized and real-time experiences for leading brands.
Using TabSquare, foodpanda’s restaurant partners can digitise analog items and automate tasks, enabling restaurants to be more time-efficient in the ordering process as customers can use digital menus to browse, order and pay at their pace and convenience.
The acquisition adds a media touchpoint to Affinity’s portfolio of privacy-friendly advertising solutions for its existing advertisers and a new monetization and audience enrichment product for its publishers, across US, UK, EU, India and Asia.
Powered by Criteo’s predictive AI, Criteo’s Commerce Media Platform solutions enable retailers and brands to seamlessly reach shoppers throughout their entire journey, executing efficiently and at scale on both unique retail media inventory.
Built on PubMatic's global cloud infrastructure, Convert empowers commerce media networks with a single, self-service platform that streamlines the complex and fragmented commerce media marketplace by bringing together essential monetization and optimization capabilities across sponsored listings, CTV,...
ChannelEngine joins Adobe Technology Partner Program to allow merchants grow their commerce business
By joining the Adobe Technology Partner Program, ChannelEngine will be an official Adobe partner that merchants can leverage to grow their commerce business with ChannelEngine’s integrations to global marketplace giants.
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