Category: Technology
The new offering from Quantcast offers a remedy for the changing environment of digital marketing, as old cookie-based advertising techniques are being phased out due to privacy concerns. With the support of the new platform, independent agencies and advertisers may transition to cookieless advertising...
For our latest Top Story feature, MARKETECH APAC spoke exclusively to Ian Chapman-Banks, chief executive officer at SQREEM to better understand their goal of acquiring TotallyAwesome, and what’s next for SQREEM in terms of offering new advertising solutions to new markets globally.
This partnership uniquely combines the development of AI tools for Grab users and partners with an initial pilot deployment of ChatGPT Enterprise for Grab employees.
Salesforce's new Data+AI Boost SME Program intends to assist SMEs in utilising their valuable but frequently underutilised data assets, which are generally dispersed across numerous systems such as customer relationship management (CRM) systems, data lakes, and legacy systems. This effort aims to establish...
A staggering 89% of leaders in the Philippines believe their company needs to adopt AI to stay competitive, according to a report from Microsoft Corp. and LinkedIn.
While traditional customer experience programs focus on structured feedback, such as satisfaction and post-sale surveys, Flight Centre is gaining a more complete view of its customers with the integration of Qualtrics.
Hotwire, the global communications and marketing consultancy, has announced the launch of its global AI innovation team for consultancy and first proprietary AI tool, GAIO.tech, that delivers unique insight into brand reputation, influence, and recommendations by AI chatbots.
The extended partnership with AWS will also provide FWD with greater agility, scalability, and resilience as FWD continues to progressively move away from operating its own onsite data centres.
For MARKETECH APAC’s latest Milestone Series, we spoke with Rajiv Lamba, CEO and founder of SurveySensum and global managing director of NeuroSensum, to talk about one of his greatest milestones — creating an innovative AI-powered solutions platform to uncover deep consumer insights and democratise market...
Marketers may now use incrementality analysis to gauge the effect of particular marketing initiatives, including budget increases, on return on investment (ROI) because of the launch of Adjust's InSight in the INSEA area and other markets worldwide. This facilitates ROI-positive decision-making by allowing...
