Adtech Tyroo announces expansion of services to emerging APAC markets

Singapore – Adtech platform Tyroo has announced the expansion of its advertising services to emerging markets in the Asia-Pacific region, namely Bangladesh, Cambodia, Myanmar, Laos and Nepal. According to the company, said markets provide an opportunity ground for Tyroo to strengthen their existing presence. By entering these territories, the company...

Overwhelming majority of APAC marketers welcome sunsetting of third-party cookies: report

Singapore – In spite of initial scepticism around the phase-out of third-party cookies, marketers in APAC are now more welcoming of this imminent shift as they acknowledge the opportunity of building even greater trust through the use of other data sources, particularly zero and first-party data. This was according to...

Eagle Eye wins five-year contract with UK supermarket chain Morrisons for loyalty, promotion services

United Kingdom – SaaS technology company Eagle Eye has announced that it has secured a five-year contract with Morrisons, one of the largest supermarket chains in the United Kingdom. Said contract will entail Eagle Eye managing Morrisons’ loyalty and promotion services. Through the contract, Eagle Eye's AIR platform will aid...

Home Credit Indonesia taps FPT Smart Cloud to enhance CX, business growth through AI

Jakarta, Indonesia – Home Credit Indonesia has tapped comprehensive AI-powered platform FPT Smart Cloud to help enhance its customer experience and streamline operations through artificial intelligence (AI). By seamlessly integrating its operations across both online and offline platforms, the firm ensures that its customers can access services anywhere, anytime, echoing...

SeenThis, Adform announce partnership to continue drive on carbon-efficient campaigns

Sydney, Australia – Adaptive streaming tech platform SeenThis and demand-side platform (DSP) Adform have announced a partnership as they continue to strive to minimise carbon emissions from the digital supply chain while improving and modernizing the online ecosystem. The partnership will help to drive further carbon emissions savings capabilities in...

Storyblok announces partnership with Semrush to improve content performance

Australia – Global content management system (CMS) company Storyblok has announced a partnership with online visibility management SaaS platform Semrush to enable enterprises to tailor their content by topic and market and create effective marketing campaigns. The partnership between Storyblok and Semrush is designed to help marketers save time by...

#EmpoweredWomen2023: Patricia Freijo on being an empowered woman leader in adtech

Patricia Freijo, the vice president of customer growth at adtech platform TrafficGuard, bags an award as one of the winners of ‘Empowered Women in Tech’. MARKETECH APAC’s Empowered Women Awards 2023 is an inaugural awarding exercise by the digital media to recognise outstanding women marketing leaders in the industry. Prior...

#EmpoweredWomen2023: Germaine Hendrik on helming the regional marketing of adtech firm Quantcast

Germaine Hendrik, the marketing lead of adtech Quantcast for APAC, is one of the winners of ‘Empowered Women in Tech’ at MARKETECH APAC’s Empowered Women Awards 2023. The awarding exercise is an inaugural effort by the digital media to recognise the outstanding women marketing leaders in the industry. Germaine is...

#EmpoweredWomen2023: TZ APAC’s Katherine Ng on being a strong female voice in the world of blockchain

Katherine Ng, the managing director of web3 ecosystem builder TZ APAC, snares the award as one of the winners of ‘Empowered Women in Tech’. MARKETECH APAC’s Empowered Women Awards 2023 is an inaugural awarding exercise by the digital media to recognise outstanding women marketing leaders in the industry. It hasn’t...

#EmpoweredWomen2023: Juliana Reina Encarnado’s diverse journey to lead Converge as a leading ISP provider in the Philippines

Juliana “Jay-Anne” Reina Encarnado, the vice president and head of corporate communications and public relations at Converge ICT Solutions, is one of the winners of ‘Empowered Women in Tech’. The recognition initiative, Empowered Women Awards 2023, is MARKETECH APAC’s inaugural effort in recognising outstanding female leaders in the industry. Encarnado...