Content created by generative AI trusted by 73% of global consumers: report

Singapore – With many mass consumers experimenting with the potential of generative artificial intelligence (AI), a new report from Capgemini Research Institute reveals that 73% of consumers globally trust content generated by AI, more specifically in assisting in financial planning, medical diagnosis, and relationship advice. The research notes that 53%...

Mark Micallef appointed head of business for SEA by Google Cloud to advance AI in the region

Singapore – Google Cloud has announced the appointment of Mark Micallef as its new head of business for Southeast Asia. In his new role, Micallef will be in charge of establishing regional strategy, team building, and overall revenue performance, as well as working with teams throughout Google and supporting clients...

Contentsquare beefs up AI-powered platform, unveils new products

Singapore – Global digital experience platform (DXP) Contentsquare has announced new products to add up to its AI-powered platform designed to help businesses deliver better experiences across web and app channels. The company aims to enhance its advanced mobile analytics with comprehensive experience monitoring and cross-platform support for mobile apps...

Integral Ad Science announces quality attention measurement product

Singapore – Integral Ad Science (IAS) has announced the release of ‘Quality Attention’, its post-bid measurement product, in Singapore Through this product, marketers can achieve impact from their promotional efforts by utilising it, giving them access to IAS's database of more than 280 billion daily digital interactions and thorough attention research. IAS...

Adtech PubMatic unveils suite of enhancements to CTV Platform

California, USA – Adtech company PubMatic has announced a suite of enhancements to its CTV platform, providing publishers with market-leading technology innovation and unique brand demand whilst enabling buyers to achieve campaign performance across premium streaming inventory. The company processes well over 1 trillion CTV impressions per month from a...

Yahoo Advertising announces integration with Adelaide for high-attention pre-bid segments

Singapore – Yahoo Advertising has announced the addition of high-attention pre-bid segments to its Yahoo DSP as a result of a partnership between Adelaide, attention metrics company. This partnership introduces a global solution that makes use of Adelaide's known attention metric, making it quicker for advertisers to integrate attention metrics...

Azerion, SeenThis collaborate to create sustainable advertising in ANZ

Sydney, Australia – Azerion, a digital entertainment and media platform, has teamed up with SeenThis, a company specializing in adaptive streaming, to transform the way campaigns are delivered in Australia and New Zealand while reducing emissions significantly. With its fusion of creativity and technology, Azerion ANZ provides clients with a wide...

Customer engagement platform Twilio debuts AI-led tech ‘CustomerAI’

Singapore – Twilio, the customer engagement platform, has unveiled its new technology ‘CustomerAI’ ahead of SIGNAL, its upcoming user and developer conference. Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock the potential...

Smartly.io expands campaign management solutions to include Google’s ads suite

New York, USA – Social media advertising software Smartly.io has announced that it is expanding its campaign management solutions to also include Google’s Performance Marketing Ads Suite. As a certified Google Ads Partner, Smartly.io helps marketers streamline their processes and assets effectively with tools that build cohesive creative and deliver...

Unruly, Amobee’s parent company unifies ad platforms under new brand, Nexxen

New York, USA – Tremor International, the parent company managing the combined demand-side platforms (DSP) Amobee and Tremor Video, the supply-side platform (SSP) Unruly, and the CTV ad server Spearad, has endeavoured into a major rebranding. Adopting the new name, Nexxen, the unified branding direction will encompass all of the...