Category: Technology
As personalised shopping demand grows, this innovation — currently in beta with plans to scale in early 2025— enhances shopper relevance by tailoring ads based on factors like price, stock, and delivery options within premium, contextually relevant environments.
The prospect of saving on licensing costs is attractive to businesses and this is often reflected by technology decision makers when they look to deploy.
According to Haleon, its ‘Health Inclusivity Screener’ is the only data driven tool of its kind to analyse digital advertising content for both readability and inclusivity metrics.
Singaporean consumers have grown wary of artificial intelligence (AI), with only 36% trusting AI amidst data privacy concerns, according to a new Qualtrics report.
In a joint response, MNOs M1, Singtel, StarHub and SIMBA emphasises their collective adherence to protect its customers.
Prudential has forged a partnership with Google Cloud, utilising MedLM—Google’s specialised foundation models for healthcare—to enhance the accuracy and efficiency of its medical insurance claims process.
Through the partnership, Google Cloud will equip Klook with AI capabilities that will boost its productivity.
Infobip, a global cloud communications platform, has joined forces with Singtel, a communications technology group, to improve how Singaporean businesses engage customers through communication services.
In MARKETECH APAC’s latest What’s NEXT in Marketing interview with Amit Kotecha, Quantcast’s chief marketing officer, he specifies how the industry can thrive in the inevitable cookieless future without compromising results.
The recognition positions Amperity as among the leading providers of customer data platform solutions, helping businesses activate their customer data by creating targeted audience segments and delivering them to marketing platforms.
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