Category: Technology
Launched in collaboration with Google Cloud, the Prudential AI Lab integrates advanced technology into the company’s operations and services.
Nearly half (43%) of marketing leaders intend to boost their account-based marketing (ABM) budgets, a significant rise from 28% recorded at the same time last year, according to a survey by xGrowth in collaboration with Media Collateral.
Only 53% of Singaporeans are willing to reskill amidst the generative artificial intelligence (GenAI) era to stay relevant in the industry, a report found.
Only 18% of organisations in India are fully prepared to deploy and leverage AI-powered technologies, marking a decline from 26% a year ago, a report from Cisco revealed.
StackAdapt, a multi-channel advertising platform, has announced its integration with Shopify, an internet infrastructure provider for commerce.
Consumers across the Asia-Pacific region are largely enthusiastic about AI and new technologies but remain deeply concerned about the future, a new report by Ipsos revealed.
Brightcove’s current product lineup enables integration with leading marketing automation platforms (MAPs) and providing a detailed analysis of viewer interactions and the success of various marketing sources.
Indosat Ooredoo Hutchison (IOH or Indosat) and Ericsson have launched the world’s first full-stack digital monetisation platform (DMP), marking a major step in Indonesia's telecom digital transformation.
MCMC stated that the choice made is based on a combination of factors, including the submitted business and technical plan, complaint rates and customer satisfaction track records, and their performance in delivering other infrastructure initiatives.
This partnership marks a significant milestone in Haleon's continued investment in premium, impactful media channels.
