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Category: Technology

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Vpon names Yoshitaka Shinohara as new CEO following founder Victor Wu’s departure
Posted on October 7, 2024
by Aliza Carmona
Vpon has appointed Yoshitaka Shinohara as its new chief executive officer, following the resignation of founder and former CEO Victor Wu, who stepped down from his roles as chairman of the board and CEO on October 1st.
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Havas India launches CSA to boosts data-led solutions, appoints Gaurav Seth as new managing director
Posted on October 4, 2024
by Aliza Carmona
In a move to boost its data-driven marketing capabilities, Havas India has launched CSA, the global technology, data, and analytics arm of Havas, helping brands leverage customer data to drive growth and meaningful results.
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Majority of Australian businesses recognise AI literacy as critical requirement for workforce success
Posted on October 2, 2024
by Aliza Carmona
Australian companies are increasingly prioritising AI literacy, with 9 out of 10 organisations actively investing in developing this critical skill across their teams, a study by Seismic revealed.
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Bain & Company, Kantar, Qualtrics reveal updated industry standards for customer experience practices
Bain & Company, Kantar, Qualtrics reveal updated industry standards for customer experience practices
Posted on October 2, 2024
by Fatima Baduria
The standards offer strategies for CX excellence, guiding businesses in crafting superior customer experiences. 
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Oracle to invest US$6.5b to open public cloud region in Malaysia
Oracle to invest US$6.5b to open public cloud region in Malaysia
Posted on October 2, 2024
by Teddy Cambosa
The planned public cloud region will help organisations in Malaysia modernise their applications, migrate all types of workloads to the cloud, and innovate with data, analytics, and AI. 
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Retail media platform Zitcha to expand US operations with $15m funding
Retail media platform Zitcha to expand US operations with $15m funding
Posted on October 1, 2024
by Fatima Baduria
The funding will help Zitcha open new offices, hire more staff, and meet the growing demand for data-driven advertising solutions.
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IAS to offer misinformation brand safety, suitability reporting for YouTube advertisers Singapore – Integral Ad Science (IAS) has announced that it will offer its industry-aligned misinformation brand safety and suitability reporting for advertisers running campaigns across YouTube ad inventory. With this, IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety and suitability of their digital media investments on YouTube. IAS’s ‘Total Media Quality’ (TMQ) product suite provides valuable third-party assurance that advertisers’ campaigns are running adjacent to brand safe and suitable content. IAS’s misinformation measurement delivers independent verification, complementary to YouTube’s own policies and procedures. It is worth noting that IAS classifies content according to industry-aligned definitions and provides reporting based on advertisers’ custom brand suitability settings. Video-level reporting provided by IAS allows advertisers to get a full, accurate picture of the content their ads are running adjacent to, and adjust their campaigns based on their own desired suitability profiles. With this, advertisers can gain trusted video-level insights into the content adjacent to their advertisements according to industry-aligned definitions, analyse if the ads appear next to content identified by IAS as misinformation and make optimisations as needed to drive brand suitability, and access global reporting with more than 30 languages on YouTube for key international events in 2024 and beyond. Lisa Utzschneider, CEO of IAS, said, “Brand safety is a top priority for marketers as we approach upcoming marquee global media events. We are empowering marketers with enhanced products like our expanded Total Media Quality for YouTube which now offers IAS’s misinformation reporting. We’re excited to offer the ability to detect misinformation with our best-in-class measurement solution.” In March, IAS announced earning MRC accreditation for integrated third-party calculation and reporting of YouTube video viewability. In December 2023, IAS announced the availability of its Total Media Quality (TMQ) brand safety and suitability measurement across YouTube Shorts, offering advertisers expanded coverage for advanced brand safety and suitability measurement.
IAS to offer misinformation brand safety, suitability reporting for YouTube advertisers
Posted on September 27, 2024
by Teddy Cambosa
IAS’s misinformation measurement delivers independent verification, complementary to YouTube’s own policies and procedures. 
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Equativ acquires Kamino Retail to expand retail media division
Equativ acquires Kamino Retail to expand retail media division
Posted on September 27, 2024
by Teddy Cambosa
Moreover, retailers will be able to build their own retail media stack, relying on the full-API technologies offered by Kamino Retail and Equativ - and thus stand out from growing competition with a tailor-made offer.
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GoTo appoints William Xiong as group chief technology officer
GoTo appoints William Xiong as group chief technology officer
Posted on September 25, 2024
by Teddy Cambosa
In his new role, William will lead GoTo’s group technology strategy, with a focus on building a development team and leveraging the latest technology to improve efficiency and drive customer satisfaction through innovative products.
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Adjust launches ‘TrueLink’ to streamline deep link engagement for mobile app marketers 
Adjust launches ‘TrueLink’ to streamline deep link engagement for mobile app marketers
Posted on September 25, 2024
by Fatima Baduria
Singapore – Adjust, a measurement and analytics company, has launched ‘TrueLink,’ a solution designed to streamline mobile application marketers’ deep links management. Its launch across Southeast Asia, India, and other countries enables marketers to drive in-app engagements. Adjust’s TrueLink allows...
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