Category: Technology
Singapore — Singapore’s largest retailer FairPrice Group (FPG) collaborates with Google Cloud to launch a new generation of AI-powered retail experiences as part of its “Store of Tomorrow” program. “At FairPrice Group, our purpose is simple: to make every day a little better for our customers. Our collaboration...
With emerging markets leapfrogging into mobile-first behaviours and mature economies pushing the boundaries of programmatic and data-led marketing, staying competitive requires more than regional presence — it demands deep market insight and agile execution.
Mobile-native consumers in the region expect frictionless digital journeys, one-click responses, and hyper-relevant communication across every platform they interact with.
The partnership will see OzTAM’s VOZ currency data for both linear TV and BVOD (broadcast video on demand) directly ingested into TVi, housed within Sigma.
According to the 2025 State of AI in Retail report, 45% of retailers are already using AI daily or multiple times per week, and 97% plan to maintain or increase their investment in the year ahead.
In a competitive, value-driven, and price-sensitive market, 27% of APAC retailers identified maintaining customer trust and loyalty as their top challenge.
While global media quality saw progress — including a 15% drop in brand suitability violations and a 7% decline in fraud and sophisticated invalid traffic (SIVT) — the Asia-Pacific (APAC) region presented a more complex picture, with rising issues in brand safety and viewability.
Artificial intelligence continues to reshape industries globally, introducing innovative ways for businesses to engage customers, optimise operations, and drive revenue. As we enter 2025, the focus shifts to agentic AI—teams of specialised AI agents that are revolutionising business conversations with...
In this article, we speak to brand, technology, retail, marketing and data leaders across the APAC region about some of the emerging trends, challenges and opportunities AI opens - and why it’s time more marketers embrace innovation to remain competitive.
Philippines – As the Philippines rapidly accelerates its digital transformation, the advertising industry is undergoing a significant shift. With increasing pressure to deliver data-driven, measurable, and privacy-first campaigns, marketers are turning to cutting-edge adtech to stay competitive. In this...
