Category: Technology
In a competitive, value-driven, and price-sensitive market, 27% of APAC retailers identified maintaining customer trust and loyalty as their top challenge.
While global media quality saw progress — including a 15% drop in brand suitability violations and a 7% decline in fraud and sophisticated invalid traffic (SIVT) — the Asia-Pacific (APAC) region presented a more complex picture, with rising issues in brand safety and viewability.
Artificial intelligence continues to reshape industries globally, introducing innovative ways for businesses to engage customers, optimise operations, and drive revenue. As we enter 2025, the focus shifts to agentic AI—teams of specialised AI agents that are revolutionising business conversations with...
In this article, we speak to brand, technology, retail, marketing and data leaders across the APAC region about some of the emerging trends, challenges and opportunities AI opens - and why it’s time more marketers embrace innovation to remain competitive.
Philippines – As the Philippines rapidly accelerates its digital transformation, the advertising industry is undergoing a significant shift. With increasing pressure to deliver data-driven, measurable, and privacy-first campaigns, marketers are turning to cutting-edge adtech to stay competitive. In this...
Australia – Ad fraud prevention platform TrafficGuard has appointed Miguel Lopes as chief product officer, tasking him with driving product innovation and accelerating channel expansion. In the role, Lopes will oversee the development of tools designed to protect advertising spend, broaden channel support,...
Getting it right requires retailers to understand that omnichannel and personalisation are essentially two sides of the same coin, where omnichannel is the organisational goal and personalisation is what the customer expects.
These formats combine striking design with proprietary ad tech under Kargo’s "Creative Science" approach.
The platform will also implement cutting-edge identity and access technologies, including Unified ID 2.0 (UID2) and OpenPath, helping advertisers achieve more efficient and precise advertising outcomes.
This article will explore challenges in maturity with loyalty programs across three industries: airlines, fuel and convenience, and quick service restaurants.
