Australia – Impressive, an Australia-based digital marketing agency, has unveiled Skailed, a cutting-edge SEO tool that automates the research and creation of SEO-optimised landing pages, offering businesses a powerful solution to enhance online visibility and drive conversions.
Skailed was conceived by Sam Makwana, Impressive’s head of SEO, who identified the need for a scalable, automated solution after a client requested the rapid creation of hundreds of landing pages. Collaborating with CEO Robert Tadros, Makwana spearheaded the development of the SEO tool over the past year, employing an AGILE-driven approach within Impressive Labs, the in-house R&D arm of Impressive, to bring the idea to life.
The launch of Skailed represents a significant breakthrough in e-commerce, enabling businesses to dramatically increase online traffic, conversions, and revenue through advanced SEO strategies.
Impressive’s Skailed tackles one of the most demanding challenges businesses face—manually creating thousands of targeted SEO landing pages. By automating this process, Skailed enables businesses to boost SEO performance while significantly cutting both time and costs.
The SEO tool can create, optimise, and index hundreds of high-revenue-generating category landing pages in under four hours, directing high-intent shoppers to the most relevant pages based on their search queries. This capability not only drives increased traffic but also exponentially boosts conversion rates, providing businesses with an efficient, scalable solution to grow revenue while gaining a strong competitive edge—without additional spending on paid media.
Skailed is designed as a scalable solution, making it adaptable for businesses of all sizes across diverse industries. With seamless integration to Shopify, it simplifies the enhancement of programmatic SEO strategies, providing a user-friendly tool for businesses aiming to optimise their SEO efforts.
“Many agencies rely on third-party tools to solve complex problems, but we wanted to create a solution tailored to our clients’ unique needs,” Makwana said. “Skailed is a direct response to the challenges our clients face, and its success is driven by continuous iteration based on client feedback and data.”
Impressive’s recognition with the ‘AFR Most Innovative Companies Award’ for Skailed reflects its commitment to tackling complex marketing challenges with advanced technology. Unlike traditional SaaS tools, Skailed was developed by the team that uses it daily, enabling rapid feedback and ongoing enhancements to ensure its effectiveness across various industries.
“Winning the AFR award for Skailed is a testament to the hard work and creativity of our team. We are incredibly proud to be recognised for pushing the boundaries of what digital marketing agencies can achieve through innovation,” Tadros shared.
Skailed has already shown positive results for e-commerce businesses like Space Furniture, The Memo, Mattel, and Scanlan Theodore. Impressive plans to expand the tool’s capabilities to additional CMS platforms while focussing on scalable solutions to meet the evolving demands of the digital landscape.
