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Category: Technology

Sitecore launches AI marketer platform ‘Sitecore Stream’
Sitecore launches AI marketer platform ‘Sitecore Stream’
Posted on October 17, 2024
by Teddy Cambosa
For the company, ‘ Sitecore Stream’ represents market-leading innovation and fulfillment of its vision for an Intelligent DXP (digital experience platform) that addresses the challenges and opportunities faced by enterprise marketing teams today.
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InMobi Advertising, Scope3 team up for sustainable media offerings to reduce carbon emissions in campaigns
InMobi Advertising, Scope3 team up for sustainable media offerings to reduce carbon emissions in campaigns
Posted on October 16, 2024
by Fatima Baduria
Through Scope3, InMobi Advertising allows clients to access carbon emissions measurement data to reduce their emissions in the long run.
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Taboola unveils ‘Abby,’ a conversational AI assistant to streamline ad campaigns
Posted on October 16, 2024
by Aliza Carmona
Web advertising company Taboola has officially launched 'Abby,' an industry-first generative AI technology designed to help advertisers easily start and manage campaigns, regardless of their expertise in advertising.
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RLC Residences partners with Salesforce to elevate customer-centric experience
Posted on October 15, 2024
by Aliza Carmona
RLC Residences, the residential arm of Robinsons Land, has partnered with Salesforce, supported by Appistoki, to drive its digital transformation and enhance customer experience through AI-powered, data-driven solutions.
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Melisa Zenicanin on new marketing leadership role at Ogury, championing data privacy for the future of adtech
Melisa Zenicanin on new marketing leadership role at Ogury, championing data privacy for the future of adtech
Posted on October 15, 2024
by Fatima Baduria
Ogury, a global adtech company, has appointed Melisa Zenicanin as its new director of field marketing for Asia-Pacific (APAC).
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IAS unveils first-to-market advertising optimisation solution with Meta
IAS unveils first-to-market advertising optimisation solution with Meta
Posted on October 11, 2024
by Fatima Baduria
The third-party Content Block List solution ensures better advertisement placement for advertisers on Facebook and Instagram feeds and reels.
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scope3-AI-adoption
Scope3 closes $25m funding round to develop sustainable AI solutions
Posted on October 11, 2024
by Aliza Carmona
Scope3, a sustainability platform focused on decarbonising media and advertising, has secured $25m in new funding, led by Google Ventures (GV), to extend its efforts into the rapidly growing AI sector.
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Infosys, Microsoft expand collaboration to boost customer adoption of AI services
Infosys, Microsoft expand collaboration to boost customer adoption of AI services
Posted on October 10, 2024
by Fatima Baduria
The collaboration aims to promote the use of generative AI and Microsoft Azure, a cloud computing platform.
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skailed-impressive
Impressive launches Skailed, boosting e-commerce with scalable SEO automation
Posted on October 9, 2024
by Aliza Carmona
Impressive, an Australia-based digital marketing agency, has unveiled Skailed, a cutting-edge SEO tool that automates the research and creation of SEO-optimised landing pages, offering businesses a powerful solution to enhance online visibility and drive conversions.
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Experian completes acquisition of illion for A$820m
Experian completes acquisition of illion for A$820m
Posted on October 7, 2024
by Teddy Cambosa
The acquisition and integration of illion’s 500-person team, data, software and intellectual property into Experian will create a unified business that brings together complementary capabilities, assets, people and customers. 
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