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Category: Technology

Klook expands Google Cloud partnership to improve platform’s AI capabilities for travel services
Klook expands Google Cloud partnership to improve platform’s AI capabilities for travel services
Posted on October 24, 2024
by Fatima Baduria
Through the partnership, Google Cloud will equip Klook with AI capabilities that will boost its productivity.
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Infobip, Singtel join forces to improve Singaporean businesses’ customer engagement
Infobip, Singtel join forces to improve Singaporean businesses’ customer engagement
Posted on October 24, 2024
by Fatima Baduria
Infobip, a global cloud communications platform, has joined forces with Singtel, a communications technology group, to improve how Singaporean businesses engage customers through communication services.
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What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
Posted on October 24, 2024
by Fatima Baduria
In MARKETECH APAC’s latest What’s NEXT in Marketing interview with Amit Kotecha, Quantcast’s chief marketing officer, he specifies how the industry can thrive in the inevitable cookieless future without compromising results. 
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Amperity among recognised CPD leaders in Snowflake’s Modern Marketing Data Stack Report
Amperity among recognised CDP leaders in Snowflake’s Modern Marketing Data Stack Report
Posted on October 23, 2024
by Fatima Baduria
The recognition positions Amperity as among the leading providers of customer data platform solutions, helping businesses activate their customer data by creating targeted audience segments and delivering them to marketing platforms.
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EW Launch Article_Feature Image
Empowered Women Awards returns to spotlight women transforming the marketing, tech space
Posted on October 22, 2024
by Aliza Carmona
With a mission to recognise the empowered women who are making waves in the marketing and technology fields, MARKETECH APAC, in collaboration with its sister publication UpTech Media, is thrilled to announce the launch of its highly anticipated ‘Empowered Women Awards 2025.’
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IPG unveils core technology platform infrastructure ‘Interact’
IPG unveils core technology platform infrastructure ‘Interact’
Posted on October 21, 2024
by Teddy Cambosa
This unified marketing platform, powered by industry-leading intelligence, enables Interpublic companies to drive marketing performance in real time for clients across all media channels and touchpoints, while building brands for long-term success.
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Amazon Ads unveils new updates on DSP experience, AI ad tools
Amazon Ads unveils new updates on DSP experience, AI ad tools
Posted on October 18, 2024
by Teddy Cambosa
This feature brings together desktop, mobile, and app display inventory into a single line item, making it easier to launch and monitor reporting.
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Yahoo extends identity solutions suite availability for publishers through launch partners
Yahoo extends identity solutions suite availability for publishers through launch partners
Posted on October 18, 2024
by Fatima Baduria
The identity solutions can be accessed through Yahoo’s launch partners Amazon Publisher Services, InMobi Advertising, Magnite, and Pubmatic.
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Sitecore launches AI marketer platform ‘Sitecore Stream’
Sitecore launches AI marketer platform ‘Sitecore Stream’
Posted on October 17, 2024
by Teddy Cambosa
For the company, ‘ Sitecore Stream’ represents market-leading innovation and fulfillment of its vision for an Intelligent DXP (digital experience platform) that addresses the challenges and opportunities faced by enterprise marketing teams today.
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InMobi Advertising, Scope3 team up for sustainable media offerings to reduce carbon emissions in campaigns
InMobi Advertising, Scope3 team up for sustainable media offerings to reduce carbon emissions in campaigns
Posted on October 16, 2024
by Fatima Baduria
Through Scope3, InMobi Advertising allows clients to access carbon emissions measurement data to reduce their emissions in the long run.
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