Technology
The ripples effects of ad fraud
April Tayson highlights that the most important step in solving ad fraud is understanding the problem, and then taking fraud seriously.
Entropia and UMW’s Virtual Museum gets a nod at International VR Awards
The campaign offers six degrees of freedom to move through UMW’s memories by flipping through the founder’s diary and teleport from one scenario to the next.
DoubleVerify expands to India, taps former LinkedIn executive, Nachiket Deole
Deole is charged with setting up DV's operations in India and will lead efforts to establish strategic relationships with brands and agencies.
Saphron launches first cybersecurity insurance for SMEs in the Philippines
The newest offering provides coverage and support for security and data breaches designed for SMEs.
Wrike launches a new feature to accelerate web proofing and digital campaigns
Marketers can now centralize proofing of digital assets into Wrike to accelerate their campaigns with the new feature.
Qualtrics launches XM Institute for XM Community
Qualtrics launches XM Institute, an active online and in-person community, and a resource destination for XM professionals, practitioners, and leaders.
Report: APAC is the most effective on retargeting conversions on mobile apps
AppsFlyer's The State of App Retargeting 2020 Edition report showed that Asia Pacific’s marketers have utilized retargeting most effectively.
Alphaus makes Malaysia its Global Development Centre
The Japanese cloud optimization company strengthen its foothold in SEA region.
Entropia and Etika use AR to keep Malaysians safe and entertained
Both these campaigns have been very well received and with more than 10 million Malaysian consumers reached, as on date and counting.
iClick Interactive upgrades their marketing intelligence platform, iAudience
The latest version of the market intelligence platform enriches database and leverages Tencent's Marketing API to enhance user insights.
Most Recent Articles
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- Data company Vpon boosts SEA expansion with two new senior hires January 22, 2021
- E-sports tech Alpha Tech, Nexgen team up for expansion to PH market January 21, 2021
- BBDO Guerrero to lead ‘new normal’ campaigns for PH tourism agency January 21, 2021
- Finserv Tat Capital, fintech Nium partner up for Australian SME capital solution January 21, 2021
- TikTok amps up sci-tech awareness in PH through PH research agency collab January 21, 2021
- Shopee PH offers new education, enhancement tools to plug MSMEs to online ventures January 21, 2021
- Watsons, Grab come together for SEA-wide tie-up January 21, 2021
