Category: Technology
The partnership gives brands and agencies access to dynamically optimised ad pods designed to fill every break with relevant ads, aiming to improve campaign efficiency and use of inventory while guaranteeing reach and frequency.
Through the collaboration, PubMatic’s advertiser partners will gain programmatic access to Nippon TV’s inventory, combining the reach and brand safety of linear television with the flexibility of digital advertising.
The integration, initially launching in beta for select customers in the Americas, will be available through Google Search Ads 360, with future plans to expand globally and into additional Google Marketing Platform tools.
PubMatic alleges that Google’s dominance resulted in higher advertising costs, reduced diversity of content, and less transparency in the ecosystem.
Beyond simply avoiding harmful or inappropriate content, true protection lies in understanding context—because the environment in which an ad appears can be just as important as the message itself.
Singapore — Singapore’s largest retailer FairPrice Group (FPG) collaborates with Google Cloud to launch a new generation of AI-powered retail experiences as part of its “Store of Tomorrow” program. “At FairPrice Group, our purpose is simple: to make every day a little better for our customers. Our collaboration...
With emerging markets leapfrogging into mobile-first behaviours and mature economies pushing the boundaries of programmatic and data-led marketing, staying competitive requires more than regional presence — it demands deep market insight and agile execution.
Mobile-native consumers in the region expect frictionless digital journeys, one-click responses, and hyper-relevant communication across every platform they interact with.
The partnership will see OzTAM’s VOZ currency data for both linear TV and BVOD (broadcast video on demand) directly ingested into TVi, housed within Sigma.
According to the 2025 State of AI in Retail report, 45% of retailers are already using AI daily or multiple times per week, and 97% plan to maintain or increase their investment in the year ahead.
