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Category: Southeast Asia

Prudential launches AI-driven interactive installation ‘The Dream Creator’
Prudential launches AI-driven interactive installation ‘The Dream Creator’
Posted on August 29, 2024
by Teddy Cambosa
By making AI accessible and fun, ‘The Dream Creator’ aims to inspire a new generation of creatives to explore the possibilities of this transformative technology.
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Malaysians called to ‘rethink healthy’ in AIA Malaysia’s new brand campaign
Malaysians called to ‘rethink healthy’ in AIA Malaysia’s new brand campaign
Posted on August 29, 2024
by Fatima Baduria
AIA Malaysia's #RethinkHealthy campaign challenges the one-size-fits-all perspective when it comes to health, expressing that healthy choices may come in different forms for each person.
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Milo’s Malaysia Day campaign highlights country’s can-do attitude and fighting spirit
Milo’s Malaysia Day campaign highlights country’s can-do attitude and fighting spirit
Posted on August 29, 2024
by Fatima Baduria
Milo Malaysia's new campaign highlights the essence of the country's can-do attitude in commemoration of Merdeka and Malaysia Day.
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CelcomDigi shines spotlight on Malaysia’s next generation of nation builders in new campaign
CelcomDigi shines spotlight on Malaysia’s next generation of nation builders in new campaign
Posted on August 29, 2024
by Teddy Cambosa
The campaign features a film narrated by the trailblazing Bunga, Malaysia’s first and most popular Hijabi rapper. Defying stereotypes, she seamlessly blends modest attire with the dynamic energy of hip-hop for boundary-breaking performances that have won accolades worldwide. 
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Initiative appointed to handle integrated media mandate for Century Pacific, Shakey’s Pizza
Initiative appointed to handle integrated media mandate for Century Pacific, Shakey’s Pizza
Posted on August 29, 2024
by Fatima Baduria
Media agency Initiative has been appointed as the integrated media agency of record (AOR) for Century Pacific Food (CNPF), Inc. and Shakey’s Pizza Asia Ventures, Inc. (SPAVI), following their win in a competitive agency pitch. 
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The Clan spotlights custom of strangers sharing tables for Ikano Centres’ National Day film
The Clan spotlights custom of strangers sharing tables for Ikano Centres’ National Day film
Posted on August 29, 2024
by Teddy Cambosa
Created by independent creative agency The Clan, the centrepiece is a short film about a mixed-race family and an elderly ‘pak cik’ (Malay term for uncle) who are brought together by circumstance at an Ikano Centres food court. 
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eu-holiday-the-commune
THE COMMUNE partners with EU Holidays to boost cross-border travel, shopping between Singapore, Johor
Posted on August 28, 2024
by Aliza Carmona
THE COMMUNE, a premier lifestyle mall in Johor, has announced a strategic partnership with EU Holidays, a travel agency in Singapore. This collaboration aims to enhance shopping and travel experiences between Singapore and Johor.
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How to ace this year’s customer engagement strategies: Indonesian industry leaders share insights on improving customer touchpoints
How to ace this year’s customer engagement strategies: Indonesian industry leaders share insights on improving customer touchpoints
Posted on August 28, 2024
by Teddy Cambosa
As customer expectations continue to evolve, adopting these strategies is imperative for businesses aiming to stay ahead and create lasting, meaningful relationships with their clientele.
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ION-Another-Sphere
ION Orchard blends digital, physical retail with ‘Another Sphere’ augmented reality launch
Posted on August 28, 2024
by Aliza Carmona
ION Orchard, a prime retail landmark in Singapore, has merged physical retail with digital innovation to introduce “Another Sphere,” an immersive augmented reality (AR) experience designed for modern shoppers.
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PubMatic, Tokopedia announce strategic partnership to enhance advertiser reach, engagement
PubMatic, Tokopedia announce strategic partnership to enhance advertiser reach, engagement
Posted on August 28, 2024
by Teddy Cambosa
This collaboration allows Tokopedia’s sellers to connect with and engage audiences across the breadth of premium, scaled inventory available via PubMatic’s platform.
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