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Category: Southeast Asia

dentsu thailand toyota campaign road safety
Toyota tackles reckless driving with emotion-charged installations in new Dentsu Thailand campaign
Posted on June 3, 2025
by Aliza Carmona
Thailand – Toyota Motor Thailand has partnered with Dentsu Thailand for its 2025 road safety campaign, transforming parts of Bangkok into immersive “Checkpoints of Loss” that highlight the emotional consequences of speeding-related accidents. Carrying the message “The Faster You Go, The Faster You Lose”,...
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Samsung Electronics Singapore names Public Chemistry social media agency of record
Samsung Electronics Singapore names Publicis Chemistry social media agency of record
Posted on June 3, 2025
by Fatima Baduria
Samsung Electronics Singapore has tapped Publicis Chemistry Singapore as its new social media agency of record.
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tiktok shop layoff indonesia tokopedia
TikTok Shop reportedly reduces workforce in Indonesia post-Tokopedia merger
Posted on June 3, 2025
by Aliza Carmona
Indonesia – TikTok Shop, the e-commerce arm of ByteDance Ltd., is cutting several hundred jobs in Indonesia as part of a restructuring effort following its acquisition of Tokopedia’s operations from local tech group GoTo. According to a report from Bloomberg, which cited sources familiar with the matter,...
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Carlsberg celebrates Bornean heritage with artist-edition cans, festive campaign via Havas MY
Carlsberg celebrates Bornean heritage with artist-edition cans, festive campaign via Havas MY
Posted on June 3, 2025
by Teddy Cambosa
Timed to coincide with the Harvest Festivals of Gawai and Kaamatan, the 2025 campaign pays tribute to rice — not only as a staple crop, but as a powerful symbol of unity, gratitude, and tradition in Borneo.
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vision+ indosat partnership
VISION+, Indosat Ooredoo Hutchison partner to deliver premium digital content to Indonesian users
Posted on June 3, 2025
by Aliza Carmona
Indonesia – OTT platform VISION+ has entered into a collaboration with Indosat Ooredoo Hutchison (Indosat) to offer Indosat customers access to a selection of premium digital content through the VISION+ platform. Under the partnership, VISION+ content—including box office films, international sports...
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KFC Thailand teams up with Butterbear to debut Nong Noey as new brand figure
KFC Thailand teams up with Butterbear to debut Nong Noey as new brand figure
Posted on June 2, 2025
by Fatima Baduria
KFC Thailand has partnered with popular character Butterbear to introduce ‘Nong Noey’ as the ‘Daughter of KFC Thailand.’
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Tilt Subbaraju Alluri
Tilt appoints Subbaraju Alluri as chief executive officer for SEA
Posted on June 2, 2025
by Teddy Cambosa
Alluri, who brings more than 20 years of leadership experience in marketing and communications across Asia, will oversee Tilt’s growth strategy in Singapore and key Asian markets.
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AirAsia MOVE faces cease and desist order from Philippines’ CAB over fare violations
AirAsia MOVE faces cease and desist order from Philippines’ CAB over fare violations
Posted on June 2, 2025
by Fatima Baduria
The Civil Aeronautics Board (CAB) of the Philippines has issued an immediate cease and desist order to AirAsia MOVE due to its unauthorised sale of airline tickets that violate fare regulations.
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Petal Ads, Tourism Malaysia enhance strategic partnership to boost MY tourism offerings for Chinese market
Petal Ads, Tourism Malaysia enhance strategic partnership to boost MY tourism offerings for Chinese market
Posted on June 2, 2025
by Teddy Cambosa
These tools will be used to build Malaysia’s tourism brand more effectively in the Chinese market, with a focus on providing a smarter, more seamless travel experience for Chinese tourists.
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Nando’s Malaysia drops a spicy new love anthem with a little help from the 90s
Nando’s Malaysia drops a spicy new love anthem with a little help from the 90s
Posted on June 2, 2025
by Teddy Cambosa
Set inside a Nando’s outlet, the video follows one such Nandoca as he pours his heart into the craft, surrounded by marinade, open flames, and the unmistakable energy of a kitchen that takes pride in its work.
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