Category: Southeast Asia
Ho Chi Minh City, Vietnam — Nestlé MILO Vietnam has launched ‘BA CODES OF LOVE,’ a Father’s Day campaign that shines a spotlight on the often-overlooked role of fathers by transforming a hidden detail on every MILO pack into a tribute to their everyday acts of love. Brought to life by Ogilvy Vietnam,...
![[Initiative] Samsung PH x Educ](https://marketech-apac.com/wp-content/uploads/2026/07/Initiative-Samsung-PH-x-Educ.webp)
Manila, Philippines – Samsung Electronics Philippines has introduced Samsung for Education, a new programme that combines education-ready devices, teacher development, and school recognition to support the country’s growing push toward digital learning. The initiative comes as the Philippines continues...
Thailand – Bound & Beyond, the Thailand-based hospitality and lifestyle group, has chosen Petrie PR as its dedicated communications agency, overseeing corporate communications and media relations for the company. As part of the partnership, Petrie PR will support Bound & Beyond’s brand...
Singapore – Singapore-based social enterprise Collective Perspectives has appointed creative agency 8traordinary to develop and launch CO3, a new platform designed to connect persons with disabilities with inclusive creative gig opportunities in Singapore. Under a two-year collaboration, 8traordinary...
Malaysia — Pizza Hut Malaysia has partnered with homegrown comic character Bichi Mao to launch ‘Feed Good Times, Not The Feed,’ a new campaign encouraging young Malaysians to step away from their screens and reconnect through shared meals and real-life experiences. The campaign builds on Pizza Hut Malaysia’s...
![[Partnership] CHAGEE _ Tate](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-CHAGEE-_-Tate.jpg)
Singapore – CHAGEE has launched a new limited-edition Apple English Breakfast Tea and accompanying merchandise collection as part of its year-long partnership with Tate, with a limited-edition tea and merchandise collection inspired by artworks from Tate’s collection. Available from 3 July, the...
Jakarta, Indonesia — Hankook Tire Indonesia has appointed Cheil Indonesia as its public relations agency for 2026, reinforcing its commitment to strengthening brand visibility, credibility, and long-term relevance in the Indonesian market. Following a competitive pitch, Cheil Indonesia will support the...
![[Campaign Initiative] LUXMyWill](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Initiative-LUXMyWill.jpg)
Singapore – Global beauty brand LUX has launched #LUXMyWill, a new campaign that reimagines the viral #BuryMeInThis social media trend is a legally documented declaration of personal style. Developed in collaboration with VML Singapore, the initiative builds on a trend popular across TikTok and Instagram,...
Malaysia — Kingdom Digital has appointed Kevin Teh as its new Creative Director, strengthening its leadership team as the agency expands its regional creative capabilities and invests further in AI-enabled creativity and digital-first brand experiences. The appointment supports Kingdom Digital’s ambition...
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)
Singapore – Canon Singapore is celebrating the 20th edition of its annual Canon PhotoMarathon by expanding the event into a three-day festival designed to bring together photographers, creators, hobbyists, gamers, artists, and families. Dubbed Your Canon Event, the free public festival will run from...
