Category: Southeast Asia
Manila, Philippines – Creative agency TBWA\SMP has partnered with Planet Water Foundation to launch “Bottle It Back”, a Chrome extension designed to help users offset the water footprint associated with generative AI use. The launch comes amid growing attention on the environmental impact of AI technologies,...
Vietnam – LG Electronics (LG) has rolled out the “Housewarming by LG” campaign, a regional experiential marketing campaign designed to bring Korea’s signature housewarming culture to Southeast Asian consumers. The campaign opened on May 19 at Another Saigon, a brand experience venue...
Manila, Philippines – Asurion partnered with Philippine creative agency GIGIL and its creative technology arm Metama to launch an interactive “Career Glow-Up” activation during the opening of Asurion’s new customer solutions centre in Cebu City. The collaboration formed part of Asurion’s launch event...
Vietnam – Happiness Saigon has launched the ‘Việt Mockup Library’, an open-source platform built from real media placements across Vietnam, designed to give local creatives a more relevant, market-accurate canvas for presenting their work. Developed by the agency’s creative team, the assets are intended...
Singapore – Samsung Ads Southeast Asia has partnered with Eyeota, a Dun & Bradstreet company, to combine Samsung Smart TV viewership insights with Eyeota’s consumer data, enabling more precise connected TV audience targeting. Eighteen months after launching its free streaming TV service in Southeast...
Singapore – Fuze Tea has launched “Don’t Compromise” in Singapore, a new brand platform designed to deepen its relevance among Gen Z consumers while strengthening its positioning in the competitive ready-to-drink tea category. The campaign marks a broader refresh for the brand in Singapore, combining...
Manila, Philippines – Advertising agency TBWA\Santiago Mangada Puno has been appointed lead creative agency for Reckitt Mead Johnson Nutrition across ASEAN, following a regional pitch concluded late last year. The appointment covers the ASEAN creative mandate for the Enfagrow brand, as well as the Lactum...
Singapore – The Ministry of Digital Development and Information (MDDI) and OpenAI have signed a Memorandum of Understanding (MOU) to collaborate on “OpenAI for Singapore”, a national initiative focused on expanding applied artificial intelligence capabilities, talent development and public access to...
Manila, Philippines – Philippine financial technology platform GCash participated as an official partner of the 48th ASEAN Summit, supporting cashless payment initiatives and promoting digital financial inclusion during the regional gathering held in Cebu, Philippines. The summit brought together heads...
Singapore – Google and the Ministry of Digital Development and Information (MDDI) have announced an expanded collaboration with the Singapore Government through a new National AI Partnership. The agreement builds on a 2022 memorandum of understanding with the Smart Nation and Digital Government Group...
