Category: Southeast Asia
![[Launch] Umaasenso x Marketing PH](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-Umaasenso-x-Marketing-PH.jpg)
Manila, Philippines – Philippine business growth platform Umasenso has launched a new integrated marketing system aimed at helping service businesses improve online visibility and better track which marketing efforts are actually driving customer inquiries and bookings. The new system combines websites,...
Vietnam – Suntory PepsiCo Vietnam has launched a new campaign for TEA+, repositioning its leading RTD tea brand to appeal to younger Vietnamese consumers by blending a sharper cultural narrative with its Japanese tea craftsmanship and Suntory heritage. Developed by MullenLowe Mishra, the campaign is...
![[Activation] Changi x Peanuts](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Changi-x-Peanuts.jpg)
Singapore – Changi Airport is turning the June school holidays into a sporty family playground with a Peanuts-themed activation starring Snoopy and his siblings across Terminal 3. Running from 29 May to 12 July, the “Ready, Sweat, GO!” experience brings together large-scale installations, interactive...
Every consumer has faced that moment in a grocery aisle, debating whether to choose Brand X or Brand Y. While it may seem like a simple decision, it often masks a deeper complexity—sometimes, both brands are owned by the same corporation. Yet, this reality doesn’t diminish the significance of that split-second...
![[Activation] Ready, Set, Summer x CapitaLand](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Ready-Set-Summer-x-CapitaLand.jpg)
Singapore – CapitaLand is turning the school holiday season into an eight-week lifestyle campaign designed around friendship culture, social hangouts and reward-driven experiences. Running from 29 May to 25 July across 15 malls in Singapore, “Ready, Set, Summer!” transforms everyday mall visits into...
![[Launch] YouTrip Family](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-YouTrip-Family.jpg)
Singapore – Singapore fintech firm YouTrip is pushing deeper into family finance with the launch of YouTrip Family, a new product allowing children aged seven and above to hold their own travel cards and digital wallets under parent-managed accounts. View this post on Instagram A post shared by YouTrip...
![[Store Launch] Pokémon Center SINGAPORE](https://marketech-apac.com/wp-content/uploads/2026/05/Store-Launch-Pokemon-Center-SINGAPORE.jpg)
Singapore – After weeks behind construction hoardings at Jewel Changi Airport, Pokémon Center SINGAPORE is preparing for a return that goes well beyond a cosmetic refresh. The official Pokémon store will reopen on 1 July following its first full-scale renovation since opening in 2019, marking the first...
![[Activation] TikTok 6](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-TikTok-6.6-Birthday-Sale.jpg)
Singapore – Singapore’s busiest shopping belt briefly turned into a TikTok feed in real life last week as TikTok Shop brought dance performances, creator culture, and gamified retail tactics onto Orchard Road ahead of its upcoming 6.6 Birthday Mega Sale. On 23 May, local creator Orchard Road Fashion...
![[Creative Work] Never Ending Staycation x Marriott Bonvoy](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Never-Ending-Staycation-x-Marriott-Bonvoy.jpg)
Singapore – Marriott Bonvoy has launched The Never-Ending Staycation, a three-part comedy series created with independent agency :Teeth, aimed at repositioning staycations as recurring lifestyle rituals rather than special-occasion escapes. At the centre of the series is Annette Lee, whose recurring...
Thailand – CP AXTRA, the operator of wholesaler-retailer Makro and Lotus’s, has signed a Memorandum of Cooperation (MoC) with Ayala Corporation to strengthen mall development and asset management across Makro stores in Thailand. The collaboration brings together CP AXTRA and Ayala’s respective retail...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)