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Category: Southeast Asia

PUSH, Play Films join forces to launch new creative studio in Singapore focusing on youth trends
PUSH, Play Films join forces to launch new creative studio in Singapore focusing on youth trends
Posted on October 14, 2024
by Fatima Baduria
Creative studio PUSH has joined forces with production company Play Films to launch the new creative studio PUSH▷PLAY in Singapore.
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PH food business group Figaro Coffee Group to rebrand as Figaro Culinary Group
PH food business group Figaro Coffee Group to rebrand as Figaro Culinary Group
Posted on October 14, 2024
by Teddy Cambosa
According to the disclosure statement, said rebranding has been determined that it is in the best interest of the company to change its corporate name to better reflect its strategic vision and broaden its brand identity. 
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Pos Malaysia’s new brand film reflects how they are ‘more than just a post office’
Pos Malaysia’s new brand film reflects how they are ‘more than just a post office’
Posted on October 11, 2024
by Teddy Cambosa
The animated brand film is part of Pos Malaysia’s activities as it joins other postal entities globally in celebrating World Post Day 2024.
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LTA mullenlowe sg bunch campaign
LTA marks a decade of graciousness with homegrown ‘Thoughtful Bunch’ icons in new campaign with MullenLowe SG
Posted on October 11, 2024
by Aliza Carmona
The Land Transport Authority (LTA) has teamed up with MullenLowe Singapore to commemorate the 10th anniversary of the beloved ‘Thoughtful Bunch,’ the homegrown icons promoting gracious behaviour among commuters.
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ComfortDelGro’s Moove Media rolls out trial of ‘Dynamic Cab Advertising’
ComfortDelGro’s Moove Media rolls out trial of ‘Dynamic Cab Advertising’
Posted on October 11, 2024
by Teddy Cambosa
The new taxi top smart digital billboards will be able to display different creatives based on the vehicle’s location, time of day and prevailing weather conditions, allowing advertisers the ability to tailor ads and target audiences with precision.
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Why AirAsia’s Sonic the Hedgehog, Persona 5 collaborations aim to forge deeper emotional resonance
Why AirAsia’s Sonic the Hedgehog, Persona 5 collaborations aim to forge deeper emotional resonance
Posted on October 11, 2024
by Teddy Cambosa
The two aircraft will fly routes across AirAsia's network of over 100 destinations including major cities in Southeast Asia and Asia Pacific like Bangkok, Tokyo, Seoul, Taipei, Shanghai, and Sydney, bringing the thrill of popular gaming culture and lifestyle to many guests and fans around Asean and...
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McDonald’s Singapore encourages youth to love themselves in latest ‘Lovin’ Me’ campaign for World Mental Health Day
McDonald’s Singapore encourages youth to love themselves in latest ‘Lovin’ Me’ campaign for World Mental Health Day
Posted on October 11, 2024
by Fatima Baduria
The campaign, led by public relations agency Golin, aims to help young Singaporeans nurture self-love and resilience.
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Agency Leadership Decoded: M&C Saatchi Performance Indonesia’ Nachiket Desai on leading with empowerment
Agency Leadership Decoded: M&C Saatchi Performance Indonesia’ Nachiket Desai on leading with empowerment
Posted on October 11, 2024
by Teddy Cambosa
We sat down with Nachiket Desai, country director at M&C Saatchi Performance Indonesia on understanding how it feels like leading an agency whose mission is to cater to the ever-changing media needs of Indonesians, and carrying the message of surviving and thriving.
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Bukalapak addresses reports of Temu acquisition
Bukalapak addresses reports of Temu acquisition
Posted on October 10, 2024
by Teddy Cambosa
In a letter to the Indonesian Stock Exchange (IDX) reviewed by MARKETECH APAC, Bukalapak stated that they are not aware of any information regarding its acquisition plans by TEMU.
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shopify free shipping
Majority of Filipinos consider free shipping a ‘must-have’ when online shopping: report
Posted on October 10, 2024
by Aliza Carmona
Around 80% of Filipino respondents consider free shipping to be the most important factor when shopping with online stores or retailers, a study by Shopify showed.
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