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Category: Southeast Asia

Malaysia Airlines unveils New Year travel campaign positioned around new beginnings for 2026
Malaysia Airlines unveils New Year travel campaign positioned around new beginnings for 2026
Posted on January 5, 2026
by Teddy Cambosa
The initiative highlights Malaysia Airlines’ international and regional network, including long-haul destinations such as London, Seoul, and Shanghai, as well as regional routes to cities including Cebu, Siem Reap, and Krabi via sister airline Firefly operating from KLIA Terminal 1. 
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Society Pass, TMGX launch live commerce platform ‘TMG Social’
Society Pass, TMGX launch live commerce platform ‘TMG Social’
Posted on January 2, 2026
by Teddy Cambosa
The company said the launch is aimed at capturing a share of the social commerce market in the region, which Bain & Company has projected to reach $90 billion.
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SNOW MIKU experiential pop-up
Nihonchokuhan, BOOKOFF launch SNOW MIKU experiential pop-up in Singapore
Posted on January 2, 2026
by Sharona Nicole Semilla
Singapore — Nihonchokuhan Inc. has activated a limited SNOW MIKU POP-UP at BOOKOFF’s anime specialty store in Courts Nojima The Heeren, Singapore, turning retail into a participatory fan experience.  Running from November 15, 2025 to January 4, 2026, the activation marks the first Asian test of...
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Thailand’s Tero Radio shuts down after 35-year run
Thailand’s Tero Radio shuts down after 35-year run
Posted on January 2, 2026
by Teddy Cambosa
In a statement online, Tero Radio stated that their closure was in response to shifting trends in media consumption, and that they have faced significant challenges that have made it impossible for them to continue.
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BRI FC Barcelona Indonesia 2026 2027
BRI named FC Barcelona’s official commercial banking partner in Indonesia until 2027
Posted on January 2, 2026
by Aliza Carmona
Indonesia – Bank Rakyat Indonesia (BRI) has entered a partnership with FC Barcelona to become the club’s official commercial banking partner in Indonesia through December 31, 2027. Under the two-season agreement, BRI will roll out a co-branded debit card and related branding assets, including the use...
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TOHO to open SEA’s first permanent Godzilla store in Malaysia in January 2026
TOHO to open SEA’s first permanent Godzilla store in Malaysia in January 2026
Posted on December 29, 2025
by Teddy Cambosa
The Malaysia outlet marks the second phase of the GODZILLA STORE’s overseas expansion, following the opening of GODZILLA STORE Taipei in September 2025.
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MINISO Thailand Xmas campaign 2025 main
MINISO stages large-scale Christmas display in Siam Square in year-end push
Posted on December 29, 2025
by Aliza Carmona
Thailand – As part of its year-end holiday celebrations, MINISO Thailand has launched a series of Christmas-themed installations across Siam Square’s pedestrian streets and at Thailand’s first MINISO LAND, which will remain in place throughout the holiday period. Running until January 4, 2026, the activation...
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MyRepublic rolls out Card Sub service for Trading Card Game enthusiasts in Singapore
MyRepublic rolls out Card Sub service for Trading Card Game enthusiasts in Singapore 
Posted on December 26, 2025
by Sharona Nicole Semilla
Singapore — MyRepublic has launched Card Sub, a subscription-based service offering Trading Card Game (TCG) enthusiasts in Singapore monthly access to Magic: The Gathering (MTG) products, including premium booster packs not typically available through standard retail channels. Card Sub operates on a...
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Lendela expands Singapore leadership with key senior appointments
Lendela expands Singapore leadership with key senior appointments
Posted on December 26, 2025
by Teddy Cambosa
The company said the new hires will support its mission to make financial services more equitable while enhancing its operational and marketing capabilities in the market.
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Travel intent remains strong as spending profiles shape holiday choices in Indonesia, Thailand
Travel intent remains strong as spending profiles shape holiday choices in Indonesia, Thailand
Posted on December 26, 2025
by Teddy Cambosa
The higher-spending group is also more likely to be male and fall within higher-income brackets, while budget travellers are more concentrated in middle-income groups. 
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