Category: Southeast Asia
Manila, Philippines — Disney+ Philippines, in collaboration with Leron Leron Sinta, launched a holiday campaign to coincide with NBA games available on the streaming platform. Launched at the end of 2025, the initiative featured a product called ‘Queso De Basketball’, an edible version of the traditional...
Under the partnership, dentsu Malaysia will be responsible for leading creative work on selected campaigns, with a focus on creative storytelling and execution for new product launches and brand activations across multiple platforms in Malaysia.
Singapore — Singapore-headquartered strategic communications and public affairs firm SW Strategies has been appointed as the official communications partner of Buds Theatre, a non-profit organisation focused on nurturing emerging creative talent and producing socially relevant works across Asia. The...
Indonesia – TEAM LEWIS has officially entered the Indonesian market with a new office in Jakarta, expanding its footprint across the Asia-Pacific region. Now its sixth market in the region, the Jakarta office joins the agency’s existing locations in Kuala Lumpur, Hong Kong, Beijing, Sydney, and its regional...
Singapore – As AI continues to redefine consumer expectations, data regulations evolve, and hyper-personalised experiences become standard, marketers in Singapore are navigating a rapidly changing landscape. With a tech-savvy population and shifting customer behaviours, brands must innovate with precision...
Bangkok, Thailand — KFC Thailand has launched a New Year campaign titled ‘Fortune Bucket’, drawing on Thai amulet culture and beliefs around good fortune to mark the start of 2026. The campaign introduces collectible Fortune Bucket bags featuring four different lucky messages. Customers who purchase...
According to the campaign’s approach, fandom itself was treated as a form of culture, with activations aimed at allowing fans to recognise one another through shared knowledge and interests.
Singapore — Salesforce has appointed Paul Carvouni as senior vice president and general manager for ASEAN, where he will lead the company’s growth strategy and operational initiatives across the region. In his new role, Carvouni will oversee efforts to accelerate the transformation of ASEAN businesses...
“Our business in Malaysia will be permanently closed effectively from 31 January 2026. Thank you for your continued support over the years,” the company said in a Facebook post.
Singapore — The Asia Video Industry Association’s Coalition Against Piracy (CAP) has secured a new Singapore High Court order blocking 53 domains linked to 22 major illegal streaming website brands operating in the country. The order, obtained by BBC Studios, the Premier League and DFL Deutsche Fußball...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)