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Category: Southeast Asia

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MARKETECH APAC unveils second instalment of ‘What’s NEXT in Marketing’ conference in Singapore, delving into the latest marketing trends
Posted on November 11, 2024
by Aliza Carmona
To empower marketers in navigating Singapore’s ever-evolving marketing landscape, MARKETECH APAC is excited to bring back its highly anticipated conference to Lion City. Taking place on 19 and 20 February 2025 at One Farrer Hotel, ‘What’s NEXT in Marketing: Singapore 2025’ offers an exceptional platform...
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Lalamove MY launches ride-hailing service in Klang Valley area
Lalamove MY launches ride-hailing service in Klang Valley area
Posted on November 11, 2024
by Teddy Cambosa
Lalamove Malaysia has already hinted at expanding its ride-hailing service across other Malaysian cities, though there is no exact timeframe shared.
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Southeast Asia tops global Chinese app install share, with Indonesia topping regional ranking
Posted on November 11, 2024
by Aliza Carmona
Southeast Asian countries lead globally in Chinese app install share, with Indonesia (22%), the Philippines (21%), Malaysia and Thailand (both 19%), and Vietnam and Singapore (both 18%) ranking among the top markets, according to a study by Adjust and Sensor Tower.
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Marina Bay Sands unveils new brand vision, campaign highlighting new milestone in luxury transformation
Marina Bay Sands unveils new brand vision, campaign highlighting new milestone in luxury transformation
Posted on November 11, 2024
by Teddy Cambosa
The new pinnacle in luxury experiences comes in tandem with a brand transformation. 'Above Beyond' celebrates the timelessness, spirit and energy of the integrated resort, building on the existing legacy and elevating its status as an iconic, world-class destination.
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MHA combats terrorist threats through interactive films with VML Singapore
MHA combats terrorist threats through interactive films with VML Singapore
Posted on November 11, 2024
by Fatima Baduria
The newly launched films expand the ‘What’s Your Role’ campaign of SGSecure, a national movement that empowers Singaporeans to be vigilant and secure in the face of possible terrorism.
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What’s NEXT: GrabAds’ Ken Mandel on making the most of out of retail media networks for SEA marketers
What’s NEXT: GrabAds’ Ken Mandel on making the most of out of retail media networks for SEA marketers
Posted on November 11, 2024
by Teddy Cambosa
To make the most of their RMN investments, Ken advises brands to be timely and relevant on said investments by leveraging insights from the rich first-party data obtained directly from user interactions within the platform ecosystem.
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APRW expands client portfolio with addition of consumer brands in Singapore
APRW expands client portfolio with addition of consumer brands in Singapore
Posted on November 8, 2024
by Fatima Baduria
APRW has added Sterra, Lunch Actually Paktor Group, Mathilde Singapore, and Envoku (Live Group) to its client portfolio.
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Chinese sportswear brand XTEP opens first Malaysian mono store at Puchong
Chinese sportswear brand XTEP opens first Malaysian mono store at Puchong
Posted on November 8, 2024
by Teddy Cambosa
With customer needs in mind, XTEP's Malaysian outlet offers footwear and apparel specifically designed for athletes who require superior performance and quality as well as fashion-focused customers who prioritize style and comfort. 
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Indosat, Ericsson launch world’s first full-stack digital monetisation platform in Indonesia
Posted on November 8, 2024
by Aliza Carmona
Indosat Ooredoo Hutchison (IOH or Indosat) and Ericsson have launched the world’s first full-stack digital monetisation platform (DMP), marking a major step in Indonesia's telecom digital transformation.
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Majority of Singaporean marketers concerned with data privacy amidst preference for data-driven marketing: report
Majority of Singaporean marketers concerned with data privacy amidst preference for data-driven marketing: report
Posted on November 8, 2024
by Fatima Baduria
In collaboration with Millieu Insight, Yahoo DSP’s report aims to provide an overview of Singaporean marketers’ priorities for the upcoming year.
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