Singapore – The Ministry of Home Affairs (MHA) in Singapore has launched interactive films to combat terrorist threats with the creative agency VML Singapore.
The newly launched films expand the ‘What’s Your Role’ campaign of SGSecure, a national movement that empowers Singaporeans to be vigilant and secure in the face of possible terrorism.
Designed to equip Singaporeans with knowledge of their roles in keeping the country secure, the films call on viewers to make the right decisions amidst various dangers. It highlights the possible consequences of their actions, such as causing fear and division through the spread of misinformation.
As interactive films, viewers are called to ‘choose their own journey’ when facing dangers. It aims to empower Singaporeans to take on their own roles against terrorism, veering away from the gloomy tone of usual films about the topic.
“We all have a role to play in keeping Singapore safe from terrorism. And there’s no role too small. Which is why we leveraged interactive technology to remind and enable Singaporeans to play theirs, and be ready for any emergency,” Nimesh Desai, chief executive officer of VML Singapore, said.
Wilbur Sim, director at SGSecure Programme Office at MHA, commented, “A whole-of-society approach is crucial to safeguard our community from the threat of terrorism. The interactive films highlight the simple actions that everyone can take to protect our loved ones and our community from the multi-faceted threats of terrorism in a refreshing yet thought-provoking style.”
