Category: Southeast Asia
The weakness was broad-based across most media segments, reflecting ongoing structural shifts in advertising spend as well as softer economic and consumer sentiment. Free-to-air (FTA) television and digital advertising were among the most affected categories.
Jakarta, Indonesia – Good People Network Indonesia, which is part of the GOODSTUPH Thailand network, has promoted Swastika Rahmadani to executive creative director following a year of strong performance. The agency said Rahmadani has helped grow the office’s creative reputation across the entertainment,...
Singapore – TriOn & Co, a Singapore-based strategic communications consultancy, has joined Global Communication Partners (GCP) as its exclusive Singapore partner, expanding its global strategic reach. GCP is an international network of 18 independent financial and corporate communications consultancies...
Singapore – Premier department store Metro Singapore has announced a loyalty programme partnership with Eagle Eye, a SaaS and AI technology company providing loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands. The partnership comes as Metro,...
BMW Group Malaysia described VoxEureka as a long-term collaborator rather than a traditional agency partner.
Manila, Philippines – GAC International Philippines, Inc. has announced plans to further strengthen its direct local operations in the Philippine market, as part of efforts to advance GAC Group’s ONE GAC strategy in the country. The Philippines has been identified as a growing market for GAC Group in...
Ho Chi Minh, Vietnam— Hakuhodo Inc. has acquired a majority stake in BCM Venture Integrated Co. Ltd., a Vietnamese independent digital marketing agency, making BCM a consolidated subsidiary of the Japanese advertising group. BCM provides digital marketing services, including e-commerce management, data...
Manila, Philippines – NutriAsia Incorporated, through its UFC brand, has launched a Sweet and Spicy Spaghetti Sauce, developed in collaboration with independent creative agency Leron Leron Sinta. The new product offers a spicier take on a Filipino culinary staple, aimed at more mature palates. Branded...
Vietnam – Vietnamese coffee chain Highlands Coffee is reportedly considering an initial public offering (IPO) in Vietnam, aiming to raise between $300 million and $400 million, according to anonymous sources cited by Bloomberg. The company is said to be working with a financial adviser and may bring...
Singapore – The National Arts Council (NAC) has partnered with TBWA\Singapore to launch AfterForms, a hybrid metaverse exhibition that brings climate grief, memory, and responsibility into dialogue through immersive digital and physical art. Supported under NAC’s Project Arts Metaverse initiative,...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)