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Category: Southeast Asia

CNB, Edelman Singapore expose emotional realities of drug abuse in latest campaign
CNB, Edelman Singapore expose emotional realities of drug abuse in latest campaign
Posted on June 23, 2025
by Fatima Baduria
The Central Narcotics Bureau (CNB) has unveiled real stories of drug abuse in its latest campaign with Edelman Singapore.
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Shoppable video amongst highest converting advertising formats in SEA: report
Shoppable video amongst highest converting advertising formats in SEA: report
Posted on June 23, 2025
by Fatima Baduria
Shoppable videos have emerged as one of the highest converting advertising formats in Southeast Asia (SEA), according to a report from BPaaS company AnyMind Group.
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Communications consultancy Mutant opens Philippines office, expands Southeast Asia footprint
Communications consultancy Mutant opens Philippines office, expands Southeast Asia footprint
Posted on June 20, 2025
by Fatima Baduria
Setting foot in the Philippines, Mutant aims to bring its strategic, creative, and results-driven communications approach to the market.
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Hyundai Motor Malaysia to establish direct presence in MY as part of SEA expansion
Hyundai Motor Malaysia to establish direct presence in MY as part of SEA expansion
Posted on June 20, 2025
by Teddy Cambosa
The move transitions Hyundai from a distributor-led model—previously managed by Sime Motors—to a principal-led operation, reinforcing its long-term commitment to the Malaysian market.
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AirAsia Media, Universal Pictures’ campaign takes flight for ‘How To Train Your Dragon’
AirAsia Media, Universal Pictures’ campaign takes flight for ‘How To Train Your Dragon’
Posted on June 20, 2025
by Fatima Baduria
AirAsia Media, Capital A’s travel media division, has partnered with Universal Pictures to launch the ‘Ride The Skies’ campaign.
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tiktok tokopedia indonesia kppu conditional approval
Indonesia’s KPPU grants conditional approval to TikTok-Tokopedia merger
Posted on June 19, 2025
by Aliza Carmona
Indonesia – The Indonesian antitrust watchdog KPPU has conditionally approved TikTok’s acquisition of e-commerce giant Tokopedia, concluding its investigation into potential monopoly risks tied to the high-profile merger. The approval, as reported by Reuters, comes with a set of requirements that TikTok...
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Communications consultancy ACID launches in Singapore to empower early-stage startups across Southeast Asia
Communications consultancy ACID launches in Singapore to empower early-stage startups across Southeast Asia
Posted on June 19, 2025
by Fatima Baduria
Strategic communications consultancy ACID has officially launched in Singapore, aiming to help early-stage startups in emerging industries across Southeast Asia.
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Agency Leadership Decoded: UM Malaysia’s Sue-Anne Lim on rewriting advertising rules with heart and breakthrough thinking
Agency Leadership Decoded: UM Malaysia’s Sue-Anne Lim on rewriting advertising rules with heart and breakthrough thinking
Posted on June 19, 2025
by Teddy Cambosa
Lim’s approach to leadership isn’t just tactical—it’s deeply philosophical. She describes authenticity as the foundation of her leadership style, especially in high-pressure environments like media and advertising.
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Filipinos turn to podcasts to cope with overstimulation: study
Filipinos turn to podcasts to cope with overstimulation: study
Posted on June 19, 2025
by Fatima Baduria
Filipinos are increasingly turning to podcasts for emotional refuge when overstimulated, according to a study by The Pod Network and socio-cultural research firm The Fourth Wall.
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cheil indonesia report gen z
Cheil Indonesia report reveals Gen Z reshaping ‘cool’ with authenticity and purpose
Posted on June 18, 2025
by Aliza Carmona
Indonesia – Cheil Indonesia has released a new report offering a deep dive into the mindset of Gen Z in Indonesia, shedding light on how this generation is reshaping the definition of ‘cool’ through authenticity, purpose, and intentional digital behaviour. The report reveals that Indonesian Gen Zs associate...
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