Category: Southeast Asia
![[Appointment] Google Cloud TH ID](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Google-Cloud-TH-ID.jpg)
Thailand & Indonesia – Google Cloud has appointed Saruj Thipsena as Country Manager for Thailand and Karim Siregar as Country Director for Indonesia, as the tech giant doubles down on Southeast Asia’s growing appetite for cloud and artificial intelligence solutions. The appointments come as...
Thailand – WildAid Thailand and BBDO Bangkok have introduced “Team Shark”, a campaign designed to channel growing online scrutiny over shark fin consumption into a broader movement for shark conservation. In Thailand, shark fin soup remains associated with wealth, status, and celebration and is...
![[Expansion] Therme Singapore](https://marketech-apac.com/wp-content/uploads/2026/06/Expansion-Therme-Singapore.jpg)
Singapore – Therme Group has officially broken ground on Therme Singapore, a landmark development poised to become Asia’s first large-scale integrated urban wellbeing destination when it opens at Marina South in 2030. The groundbreaking ceremony was officiated by Grace Fu, Singapore’s Minister...
Thailand – Thailand’s Department of Business Development (DBD) is investigating three food delivery applications serving Chinese communities to determine whether their operations comply with Thai law. According to the Bangkok Post, concerns were raised on social media over Feixiang, Gokoo and E-Gets,...
![[Appointment] Mutant x KLOOK](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Mutant-x-KLOOK.jpg)
Singapore – Klook Singapore has appointed Mutant as its communications agency following a competitive multi-agency pitch, as the travel experiences platform looks to strengthen its authority in an era of AI-driven travel discovery. The appointment will see the regional communications agency support Klook...
Kuala Lumpur, Malaysia — CIMB Group has appointed Kuala Lumpur-based agency Chariot as a creative partner for its Malaysia brand team, marking one of the most significant creative account wins for an independent Malaysian agency in recent years. The appointment highlights the growing confidence brands...
Kuala Lumpur, Malaysia — CIMB has unveiled its new regional brand campaign, ‘Moving You Forward,’ a purpose-led platform designed to highlight how the bank helps customers, businesses and communities achieve meaningful progress across ASEAN. The campaign marks the next chapter of CIMB’s brand evolution...
Vietnam – BOSS Coffee and Dentsu Creative Vietnam have launched ‘BOSS MODE: ON’, a campaign for the brand’s new energy drink that celebrates the blue-collar workers who keep everyday life moving. Inspired by the fast-paced demands of essential professions, the campaign places everyday workers at the...
Jakarta, Indonesia — Singapore-founded Alpha Story has launched its AI-powered marketing and communications platform in Indonesia, Alpha Echo, aiming to make professional PR, brand strategy and marketing tools more accessible for the country’s millions of micro, small and medium-sized enterprises (MSMEs)....
![[Brand Refresh] Aspire Singapore](https://marketech-apac.com/wp-content/uploads/2026/06/Brand-Refresh-Aspire-Singapore.jpg)
Singapore – Aspire has unveiled a new brand identity as the Singapore-headquartered fintech sharpens its position as a global financial operating system for businesses, following its expansion into the United States and growing presence across Asia-Pacific, Europe and the Americas. The refresh reflects...
