Category: Southeast Asia
![[Report] Gemini SEA Users](https://marketech-apac.com/wp-content/uploads/2026/07/Report-Gemini-SEA-Users.webp)
Singapore – The number of active users of Google’s Gemini app in Southeast Asia has more than doubled over the past year, underscoring the region’s growing appetite for artificial intelligence tools and positioning it as one of the fastest adopters of Google’s AI offerings globally....
![[Creative Work] Changi x Taste of Asia](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Changi-x-Taste-of-Asia.webp)
Singapore – Changi Airport is encouraging Australian and New Zealand travellers to venture beyond familiar tourist hotspots with the latest edition of its ‘A Taste of Asia’ campaign, showcasing food, culture and adventure experiences across emerging Southeast Asian destinations. Developed...
![[Campaign] McDo PH x Chip](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-McDo-PH-x-Chip-.webp)
Manila, Philippines – McDonald’s Philippines is putting the spotlight on the human side of its iconic World Famous Fries in its latest campaign, introducing an AI pop star named Chip to explore why some experiences remain beyond technology’s reach. Created with Leo Manila, the campaign, “AI...
Indonesia — ROVERS Creative has appointed Yohana Setiawati (Joe) as Business Director, strengthening its leadership team as the agency continues its rapid expansion and reinforces its ambition to become a strategic creative partner for brands across Indonesia. Setiawati’s appointment forms part of ROVERS...
![[Launch] Changi Satellite Gate](https://marketech-apac.com/wp-content/uploads/2026/07/Launch-Changi-Satellite-Gate.webp)
Singapore – Changi Airport Group (CAG) has completed construction of Changi Airport’s first satellite gate, a standalone remote boarding and disembarkation facility designed to improve operations and enhance the passenger experience for flights assigned to remote aircraft parking stands. Operational...
Thailand – Krungsri Auto has launched a new campaign for Car4Cash Prompt Chai that explores the emotional realities behind financial preparedness, as it seeks to reposition auto refinancing as a proactive tool for managing life’s financial uncertainties. Developed by dentsu One Bangkok, the campaign,...
Jakarta, Indonesia — Yili Group has launched the Indonesian chapter of its global “Taste the World with Yili and Discover a Better Life” campaign, shining a spotlight on how its Joyday ice cream brand has grown through local production, innovation, and an extensive distribution network across Indonesia....
![[News] Philippine banks scrap online transfer fee](https://marketech-apac.com/wp-content/uploads/2026/07/News-Philippine-banks-scrap-online-transfer-fee.webp)
Manila, Philippines – Major banks across the Philippines have begun waiving InstaPay and PESONet transfer fees after the Bangko Sentral ng Pilipinas (BSP) introduced a new framework for electronic fund transfer pricing. The industry-wide move follows BSP Circular No. 1238, which took effect after the...
![[Partnership] SBS Transit, Mediacorp and Moove Media](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-SBS-Transit-Mediacorp-and-Moove-Media.webp)
Singapore – Mediacorp, Moove Media and SBS Transit have entered into a strategic partnership aimed at bringing curated content and integrated advertising experiences to commuters across Singapore’s public transport network. The three organisations signed a memorandum of understanding (MOU) under...
![[Launch] PokeXciting Manila](https://marketech-apac.com/wp-content/uploads/2026/07/Launch-PokeXciting-Manila.webp)
Manila, Philippines – The Pokémon Company is bringing its 30th anniversary celebrations to the Philippines, with Manila set to host “PokéXciting!”, an immersive fan event, alongside the country’s first-ever temporary Pokémon Center pop-up store. Scheduled for 23 to 24 January 2027 at...
![[Brand Campaign] 7-Eleven](https://marketech-apac.com/wp-content/uploads/2026/07/Brand-Campaign-7-Eleven.webp)