Category: Southeast Asia
Indonesia – Sasa Santan, the coconut milk brand under PT Sasa Inti, has launched a new Idul Adha campaign that reinforces its presence in festive cooking traditions centred on qurban dishes such as gulai kambing (Indonesian goat meat curry). The campaign builds on the brand’s ongoing collaboration with...
Indonesia – Mastercard has launched its ‘Artist Accelerator SEA’ programme in partnership with TikTok’s SoundOn, bringing its global music talent development platform to Southeast Asia for the first time through Indonesia and Thailand. The programme aims to support emerging artists in the two markets...
![[Launch] Google Virtual Shopping Room](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-Google-Virtual-Shopping-Room.png)
Singapore – Google is expanding its generative AI shopping push in Southeast Asia with the launch of its virtual try-on feature in Singapore, as online platforms race to make digital retail more immersive and conversion-driven. Rolling out over the coming weeks, the AI-powered Try On tool allows users...
![[Brand Refresh] Dominos x Unbox Your Cravings](https://marketech-apac.com/wp-content/uploads/2026/06/Brand-Refresh-Dominos-x-Unbox-Your-Cravings.jpg)
Singapore – Domino’s Pizza Singapore has unveiled a refreshed brand identity and new regional platform, “Unbox Your Cravings”, as the pizza chain looks to sharpen its relevance among younger consumers and reposition itself around everyday indulgence. The refresh introduces a bolder visual system across...
For Tu Thai, one of the most significant milestones of her tenure was creating a cohesive brand architecture that could unite every aspect of Techcombank's business under a single vision.
![[Launch] Umaasenso x Marketing PH](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-Umaasenso-x-Marketing-PH.jpg)
Manila, Philippines – Philippine business growth platform Umasenso has launched a new integrated marketing system aimed at helping service businesses improve online visibility and better track which marketing efforts are actually driving customer inquiries and bookings. The new system combines websites,...
Vietnam – Suntory PepsiCo Vietnam has launched a new campaign for TEA+, repositioning its leading RTD tea brand to appeal to younger Vietnamese consumers by blending a sharper cultural narrative with its Japanese tea craftsmanship and Suntory heritage. Developed by MullenLowe Mishra, the campaign is...
![[Activation] Changi x Peanuts](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Changi-x-Peanuts.jpg)
Singapore – Changi Airport is turning the June school holidays into a sporty family playground with a Peanuts-themed activation starring Snoopy and his siblings across Terminal 3. Running from 29 May to 12 July, the “Ready, Sweat, GO!” experience brings together large-scale installations, interactive...
Every consumer has faced that moment in a grocery aisle, debating whether to choose Brand X or Brand Y. While it may seem like a simple decision, it often masks a deeper complexity—sometimes, both brands are owned by the same corporation. Yet, this reality doesn’t diminish the significance of that split-second...
![[Activation] Ready, Set, Summer x CapitaLand](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Ready-Set-Summer-x-CapitaLand.jpg)
Singapore – CapitaLand is turning the school holiday season into an eight-week lifestyle campaign designed around friendship culture, social hangouts and reward-driven experiences. Running from 29 May to 25 July across 15 malls in Singapore, “Ready, Set, Summer!” transforms everyday mall visits into...
