Category: Southeast Asia
![[Activation] Carlsberg’s Kopiti](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-Carlsbergs-Kopiti.AM_.webp)
Shah Alam, Malaysia – Carlsberg Malaysia is bringing football fans together in neighbourhood kopitiams through Kopiti.AM, a campaign that combines breakfast culture with live football viewing during the current football season. Running from 4 to 19 July, the activation transforms local kopitiams across...
![[Tech] Grab ID x AI Assistant](https://marketech-apac.com/wp-content/uploads/2026/07/Tech-Grab-ID-x-AI-Assistant.webp)
Jakarta, Indonesia – Grab Indonesia is encouraging its merchant partners to use its AI-powered GrabMerchant Assistant to simplify business operations and make faster, data-driven decisions, as adoption of the tool continues to grow across the country. The initiative is part of Grab’s latest “Find...
![[Study] Singapore AI Adoption](https://marketech-apac.com/wp-content/uploads/2026/07/Study-Singapore-AI-Adoption.webp)
Singapore – Singapore’s desk workers are among the world’s least sceptical about artificial intelligence, yet only a small proportion use it as a core part of their daily work, according to new research from Salesforce. The survey of more than 1,500 desk workers across four continents found...
![[Appointment] Country Manager x PH Emirates](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Country-Manager-x-PH-Emirates.webp)
Manila, Philippines – Emirates has appointed Khalid Al Zarooni as its new Country Manager for the Philippines, where he will oversee the airline’s commercial operations and growth strategy in one of its key Southeast Asian markets. Al Zarooni joined Emirates in 2006 and most recently served as...
Singapore — Hilton has unveiled the next chapter of its global campaign with brand ambassador Deepika Padukone, reinforcing the role of hospitality in helping travellers feel comfortable, confident, and free to be themselves while away from home. Rolling out across social, digital and outdoor channels,...
![[Campaign] Hyundai x STARGAZER](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Hyundai-x-STARGAZER.webp)
Singapore – Hyundai Motor Asia Pacific has launched a new regional campaign ahead of the Hyundai Cup 2026, using football to highlight shared identity and connection across Southeast Asia. The latest instalment of “Hyundai, Driving ASEAN as One” serves as the centrepiece of Hyundai’s...
![[Campaign] Fly with Heart Philippine Airlines x BBDO Guerrero](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Fly-with-Heart-Philippine-Airlines-x-BBDO-Guerrero.webp)
Manila, Philippines – Philippine Airlines (PAL) has teamed up with BBDO Guerrero on a new campaign that reframes on-time performance as more than an operational metric, highlighting how punctual flights help travellers experience the moments that make every journey memorable. The campaign builds on PAL’s...
![[Collaboration] McDonald's SG x Old Chang Kee](https://marketech-apac.com/wp-content/uploads/2026/07/Collaboration-McDonalds-SG-x-Old-Chang-Kee.webp)
Singapore – McDonald’s Singapore has partnered with local snack brand Old Chang Kee for a National Day collaboration that celebrates Singapore’s longstanding love for curry through a co-created limited-time menu. The partnership marks the first collaboration between the two brands, bringing together...
![[Collaboration] Globe x Disney Toy Story](https://marketech-apac.com/wp-content/uploads/2026/07/Collaboration-Globe-x-Disney-Toy-Story.webp)
Manila, Philippines – Globe partnered with Disney to hold simultaneous Toy Story 5 screenings for student leaders across four Philippine cities, bringing together campus organization officers from different colleges and universities. The screenings took place in Bonifacio Global City, Clark, Dasmariñas...
Thailand – Honda Automobile Thailand has launched ‘QUAKE ’EM UP’, a new campaign for the Honda City developed in partnership with creative agency Hakuhodo Bangkok, as the automaker looks to strengthen the model’s appeal among younger consumers. Starring MILLI, the Thai rapper and singer,...
![[Brand Campaign] 7-Eleven](https://marketech-apac.com/wp-content/uploads/2026/07/Brand-Campaign-7-Eleven.webp)