Category: Southeast Asia
The 2024 collection of phone cases builds upon the success of the first collection that was introduced last year, featuring six distinctive design illustrations that pay homage to Pos Malaysia's rich heritage.
Vistar Media has partnered with global data and insights provider Pureprofile to transform digital-out-of-home (DOOH) campaign measurement in Southeast Asia, offering advanced audience insights to enhance advertiser performance.
The NMMB recognises companies that meet stringent quality standards, facilitating their entry into regional and international markets. This initiative aligns with SME Corp. Malaysia's Business Strategic Plan, which prioritizes PMKS internationalization.
McDonald’s Singapore is introducing a way to reward its customers through the new ‘Collect Quest’ campaign in-app, which leverages first-party data.
In an exclusive interview with MARKETECH APAC, Daniel delves into his strategies to harness the power of OOH advertising while unlocking opportunities for innovation through his new role.
Entertainment hub KC Global Media Asia has launched its distribution arm as an effort to expand its content sales and partnerships beyond the region.
Stellar Ace, an out-of-home (OOH) advertising company and business arm of SMRT, has introduced a new advertising format on pedestrian overhead bridges.
Telkomsel Enterprise, in collaboration with creative agency Allheart, has unveiled the next phase of its #PastiAdaSolusi campaign, forging impactful new partnerships with Bank Rakyat Indonesia (BRI) and PT Putra Perkasa Abadi (PPA) to accelerate digital transformation across diverse industries.
Travel company Skyscanner has launched a new advertising platform that leverages first-party data from a travel audience.
The new additions to FCB SHOUT’s executive management team include Syahriza Badron as managing director, Wang Ie Tjer as executive creative director, and Jamie Tan as general manager.
