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Category: Southeast Asia

Revamped Pokémon Center SINGAPORE
Pokémon Center Singapore shuts temporarily for first-ever localised overhaul outside Japan
Posted on March 2, 2026
by Sharona Nicole Semilla
Singapore – Pokémon Center SINGAPORE, the city-state’s flagship Pokémon store at Jewel Changi Airport, will close temporarily from 1 April 2026 for a major localised revamp, the company announced on March 2. The renewal, the first of its kind outside Japan, aims to weave Singaporean culture into the...
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fynd indonesia entry retail ecomm
Fynd strengthens Southeast Asia footprint with Indonesia market entry
Posted on March 2, 2026
by Aliza Carmona
Indonesia – Fynd, the AI-native retail technology company backed by Reliance Retail Ventures Limited, has entered the Indonesian market, introducing its integrated commerce, supply chain and design platform as part of its Southeast Asia expansion. The launch brings Fynd’s full-stack retail ecosystem...
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0302 KLeasing K OK Na Kha
KLeasing leverages music in marketing strategy with “K OK Na Kha” campaign
Posted on March 2, 2026
by Melissa Reyes
Bangkok, Thailand – KLeasing, the automotive financing arm of Kasikornbank, has launched a music-led marketing campaign titled “K OK Na Kha” as part of efforts to broaden consumer reach and strengthen brand visibility. The campaign accompanies K OK, a digital solution that enables KLeasing customers...
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Zig x Monks SG
Zig by ComfortDelGro appoints Monks Singapore to lead brand, media, and data strategy
Posted on March 2, 2026
by Sharona Nicole Semilla
Singapore – Singapore’s ride-hailing sector is gearing up for a fresh jolt as Zig by ComfortDelGro has appointed Monks Singapore, the digital, data-driven unit of S4 Capital, as its lead brand, media, and data partner.  The assignment comes as the group consolidates its taxi, private-hire, rental, and...
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Tropicana Twister’s ‘Multiply the Goodness’ campaign returns with more focus on long-term infrastructure support
Tropicana Twister’s ‘Multiply the Goodness’ campaign returns with more focus on long-term infrastructure support
Posted on March 2, 2026
by Teddy Cambosa
According to the companies, this year’s campaign builds on the momentum of the previous edition by focusing on longer-term infrastructure support.
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Minsook Cho x Mastercard
Mastercard appoints Minsook Cho as Singapore country manager
Posted on February 27, 2026
by Sharona Nicole Semilla
Singapore – Mastercard has appointed Minsook Cho as country manager for Singapore, where she will lead the company’s strategic direction and business operations while working with regional and global clients headquartered in the market. Cho will oversee Mastercard’s efforts to support Singapore’s digital...
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0226 F1 Disney
Formula 1, Disney kick off racing season with “Fuel The Magic” campaign
Posted on February 27, 2026
by Melissa Reyes
Singapore – Formula 1 and Disney have commenced their partnership with the launch of the “Fuel the Magic”, a region-wide campaign spanning digital content production, merchandise releases and on-ground activations. The collaboration was first announced in 2025, following Formula 1’s partnerships with...
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komdigi Indosat launch sahabat AI main
Komdigi and Indosat introduce ‘Sahabat-AI’ to strengthen Indonesia’s digital sovereignty
Posted on February 27, 2026
by Aliza Carmona
Jakarta, Indonesia – The Ministry of Communication and Digital Affairs of the Republic of Indonesia (Komdigi) and Indosat Ooredoo Hutchison (Indosat or IOH) have officially launched Sahabat-AI, a homegrown app-based AI platform designed to make artificial intelligence more accessible and empower adoption...
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HPB x TBWA SG SALT BURIES TRUE FLAVOURS
Health Promotion Board shows how salt is masking Singapore’s true flavours via TBWA\Singapore
Posted on February 27, 2026
by Sharona Nicole Semilla
Singapore – The Health Promotion Board has launched a new campaign with TBWA\Singapore to highlight excessive sodium consumption in Singapore, using striking visuals and public installations to encourage residents to reduce salt intake and rediscover authentic flavours. Titled “Salt Buries True Flavours”,...
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Cindy Pang named as new CEO for Southeast Asia at Milieu Insight
Cindy Pang named as new CEO for Southeast Asia at Milieu Insight
Posted on February 27, 2026
by Teddy Cambosa
Her appointment comes as Milieu Insight continues to build out its leadership bench in key markets.
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