Category: Southeast Asia
Indonesia – Madurasa Indonesia, a honey brand under PT Combiphar, has appointed Volare Advertising Network to oversee its social media operations as it looks to strengthen digital engagement with modern Indonesian audiences. The appointment follows a competitive pitch process involving several agencies,...
Manila, Philippines – Boysen has tapped into the Philippines’ online culture by highlighting its reputation as the ‘Social Media Capital of the World’ on its latest campaign. Titled ‘Boysen Color Stories’, the initiative showcased the brand’s broad palette through a collaborative, digital-first approach....
Singapore – National Space Agency of Singapore (NSAS) has officially unveiled its new brand identity, marking the formal launch of the country’s autonomous space agency. The reveal follows the agency’s initial announcement at the Singapore Space Summit 2026 in February, signalling Singapore’s growing...
Bangkok, Thailand – BBDO Bangkok has named Pathida “Jern” Akkarajindanon as Chief Creative Officer, marking a shift from a traditional top-down model to a collaborative, data- and technology-driven approach that integrates cross-disciplinary teams to deliver creative work with measurable business impact....
Positioned as one of the faster-growing challenger brands in the paediatric nutrition category, AEG’s formulation combines essential nutrients intended to support brain development, IQ, and memory.
Many learn leadership lessons in keynote speeches, forums, or coveted conferences; others acquire them through close work with—and mentoring from—seasoned owners, whose straightforward, nuanced remarks carry grounded, practical wisdom and little patience for corporate jargon. The latter way is how Vogue...
The initiative aims to transform short-form social media consumption into sustained engagement with long-form reading.
Manila, Philippines – Vertiv has appointed Nico Echavarria as Director for Sales Management and Country Head for the Philippines, as the company looks to strengthen its presence in the local market. Echavarria leads Vertiv’s market strategy and sales execution in the Philippines, aligning local initiatives...
Beyond introducing new flavours, the campaign includes several experiential elements designed to simulate a domestic travel journey.
Singapore – Zouk Singapore has teased a collaboration with The Fragment Room as part of an April Fools’ campaign, introducing a fictional rage room pop-up concept within its club space for the month of April. Positioned as a crossover between nightlife and cathartic experiences, the concept plays on...
![[Partnership] Sanrio IP](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Sanrio-IP.webp)