Category: Southeast Asia
Manila, Philippines – After two years serving as Ayala Corporation’s head of strategic communications, Gino Borromeo steps down from his post due to the organisation’s ‘broader redesign’. In a LinkedIn post, Borromeo noted, “There are many feelings in my heart at the moment – disappointment, sadness,...
Bangkok, Thailand – Central Pattana has announced a THB600m (USD18.9m) investment to launch its nationwide “Summer Fest 2026: Sound of Summer” campaign, which will run from 13 March to 10 May in Central shopping centres across Thailand. It is developed in collaboration with several partners, including...
Southeast Asia – Jollibee Foods Corporation has confirmed that its subsidiary, Highlands Coffee, is evaluating a potential initial public offering (IPO) in Vietnam, following earlier reports that the coffee chain was exploring a listing valued at between US$300m and US$400m. In a disclosure, Jollibee...
Bangkok, Thailand – Ride-hailing platform Bolt has launched its Driver Creator & Ambassador Development Program, a voluntary initiative offering digital and entrepreneurial skills workshops for drivers using the platform. The initiative was developed following findings from a survey conducted by...
Bangkok, Thailand – Pete Thasorn Boonyanate has been appointed as chief creative officer at Ogilvy Thailand, effective 1 March. He assumes the role following the departure of Gumpon Laksanajinda, who stepped down after a 25-year tenure with the company. Prior to joining Ogilvy Thailand, Boonyanate served...
Plus500 launches ‘Trade with Clarity’ regional campaign focused on transparent financial advertising
Singapore – Fintech group Plus500 has launched its regional campaign “Trade with Clarity”, emphasising simple and transparent communication in financial advertising. The campaign is led by a 30-second film and is being rolled out across out-of-home and digital platforms in the region. According to the...
Indonesia – For Ramadan 2026, Indonesian consumers are placing greater emphasis on trust and justified value, spending more selectively and favouring brands that demonstrate empathy, transparency, and meaningful value, according to a new whitepaper by Moonfolks and Havas Moonfolks. According to the whitepaper...
Manila, Philippines – Orocan has launched a creative campaign to promote its first and largest icebox with wheels, the ‘Koolit 65L’, highlighting how functionality can also be entertaining. Done alongside creative agency GIGIL, the campaign centres around a short film that tells the story of Isagani,...
Singapore – Singtel has entered into a strategic partnership with AI platform Sierra to enhance customer engagement across its operations. Voice-based AI agents for outbound sales are also expected to be rolled out. Singtel Singapore said it plans to expand AI capabilities across additional departments,...
Singapore – As Zeno Group sharpens its focus across Asia Pacific, its Singapore office is entering a new phase of momentum under newly appointed managing director Khushil Vaswani. With nearly two decades of agency leadership behind him, Vaswani arrives at a pivotal time—not only for Zeno, but for an...
