Category: Southeast Asia
Singapore – For decades, the IKEA allen key has quietly done its job, slipped into drawers, and vanished from sight. Today, IKEA Singapore, in collaboration with The Secret Little Agency, has put the tool in the spotlight—literally. Meet ALLËNKI, a reimagined allen key that doubles as jewellery....
Singapore – StackAdapt has appointed Marc Langenfeld as Account Director in Singapore, as the company expands across the Asia-Pacific region. Langenfeld joins StackAdapt with more than 15 years of agency experience, having previously held senior roles at Publicis Media, Dentsu, and as head of media at...
Indonesia – Duolingo has partnered with Indonesian global pop star NIKI to launch a music-driven campaign aimed at inspiring English learning among Gen Z, transforming song lyrics into engaging, real-world language learning moments. At the heart of the campaign is Duo’s playful parody of NIKI’s hit song...
Indonesia – Roblox will introduce new content and communication controls for users under 16 in Indonesia, as the gaming platform moves to comply with the country’s tightening restrictions on children’s access to social media. In an email to The Jakarta Post, Matt Kaufman, Chief Safety Officer at Roblox,...
The development allows businesses operating in Malaysia to access the company’s full platform, which supports cross-border payments and financial operations.
Singapore – Fitbit’s corporate presence in Singapore is set to be dissolved, with its local entity undergoing voluntary liquidation as parent firm Google continues to absorb the fitness tracker brand into its global operations. A notice in the Government Gazette confirmed the appointment of liquidators...
More than half of those surveyed (56.8%) believe fuel prices in Malaysia are likely to rise if the war continues.
It is not a mere assumption to say that the Omnicom-IPG merger has changed the trajectory of the advertising landscape. To cope, some agencies have rewritten names and identities, and a few battled for independence. If one came to think that TREYNA’s rebranding last December ended there, the group has...
Through the partnership, campaigns will be supported by WPP Open, WPP’s marketing platform designed to enable more personalised and data-driven media activations.
As global and regional structures collide with the need for hyper-relevant execution, brands are being pushed to rethink how they balance scale with specificity, consistency with creativity, and technology with human insight.
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