Category: Southeast Asia
This campaign introduces a comedic twist to Chinese mythology, featuring an overworked Goddess of Fortune (Choy San) who enlists the help of the newly invented Goddess of Beauty (Leng Lui San), personified by Aiken, to tackle beauty-related wishes during the hectic CNY season.
For our latest Agency Leadership Decoded, we spoke with Nizwani Shahar, chief executive officer at HAVAS Malaysia, to understand her leadership style within the agency.
Singaporean bank DBS/POSB has released its new limited-edition home scent in time for the Lunar New Year, capturing the fragrance of mandarin oranges, a symbol of prosperity.
The AIA “It’s what’s inside, that matters” campaign launched to educate Malaysians to take a pulse check on their health and take stock of their protection and coverage.
The partnership designates PETRONAS AutoExpert as CARSOME’s Official Panel Workshop, with CARSOME providing training, internships, and workforce supply to support the expansion of existing and future service centres.
Having a strong SEO strategy is what the food company Danone had in mind, as it worked closely with Eyden Indonesia, an agency part of the Volare Advertising Network. With their collaboration, the agency has clinched four wins for MARKETECH APAC’s inaugural Marketing Technology Awards 2024.
Retailer FairPrice Group, has unveiled its ‘Love prospers in the little things’ campaign to celebrate the Lunar New Year, highlighting the values of connection and gratitude.
SMBC Indonesia, formerly BTPN, has unveiled a new commercial in collaboration with Ogilvy Indonesia and Seven Sunday Films, marking its brand transformation while highlighting themes of progress, innovation, and inclusivity.
He joins dentsu with extensive client experience across major agency groups, having driven transformation through integrated strategies for global brands across multiple regions and sectors, including automotive.
In his role, Alex aims to assist brands in gaining a larger market share by leveraging the power of entertainment to break through the noise.
Most Recent Articles
Subscribe Now
