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Category: Southeast Asia

Shankar Rajagopal, CEO of WPP Media Vietnam (1)
Agency Leadership Decoded: WPP Media Vietnam’s Shankar Rajagopal on driving innovation with performance discipline in a high-velocity market
Posted on March 11, 2026
by Aliza Carmona
Vietnam’s media landscape is evolving at an unprecedented speed. A young, mobile-first population, rapid platform shifts, and increasing regulatory complexity have reshaped how agencies operate — and how leaders think. For Shankar Rajagopal, CEO of WPP Media Vietnam, this environment demands more than...
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0310 Hat Yai TAT
TAT stages food trail and stamp passport activation to promote tourism in Hat Yai
Posted on March 10, 2026
by Melissa Reyes
Bangkok, Thailand – The Tourism Authority of Thailand (TAT), in collaboration with the Kao Kon La Kao Foundation and Hat Yai Municipality, organised a community walking event in southern Thailand as part of efforts to support tourism recovery in the region following floods in late 2025. Held on 8 March...
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Passionade Creative 'Brand HerStory Lessons' 2026
Passionade Creative highlights female founders behind iconic Filipino brands in new content series
Posted on March 10, 2026
by Lyene Marie Darang
Manila, Philippines – In celebration of Women’s Month, advertising agency Passionade Creative has launched a content series aimed at recognising the contributions of women in the Philippines’ brand and creative industries. The first instalment of the initiative, ‘Brand Herstory Lessons’, seeks to highlight...
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0310 Lotuss MCJeans
Lotus’s launches sports fest, gaming workshops for Thai youth
Posted on March 10, 2026
by Melissa Reyes
Bangkok, Thailand – CP AXTRA’s retail chain Lotus’s has partnered with MC Group to launch “Lotus’s Tournament 2026,” a sports and gaming competition aimed at young athletes across Thailand. The tournament will feature five events: Beyblade, Tamiya, card games, basketball, and Rubik’s Cube. Qualifying...
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Zurich Malaysia’s new Raya campaign highlights enduring family values
Zurich Malaysia’s new Raya campaign highlights enduring family values
Posted on March 10, 2026
by Teddy Cambosa
According to the companies, the film centres on the symbolism of a sampin—a traditional Malay sarong—used to represent the connection between past and present, as well as the continuation of family traditions and memories.
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Tune Talk taps Havas for UX, CX transformation across digital platforms
Tune Talk taps Havas for UX, CX transformation across digital platforms
Posted on March 10, 2026
by Teddy Cambosa
The partnership aims to support Tune Talk’s ongoing digital transformation by improving the usability and performance of its website and mobile app.
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Malaysia Airlines spotlights service culture in new ‘Pilot Parker’ brand campaign
Malaysia Airlines spotlights service culture in new ‘Pilot Parker’ brand campaign
Posted on March 10, 2026
by Teddy Cambosa
Unveiled recently at Kuala Lumpur International Airport, the campaign highlights the airline’s service philosophy through the perspective of Pilot Parker, the airline’s mascot.
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0309 Central IWD
Central Pattana brings together women leaders and next-gen voices for International Women’s Day
Posted on March 9, 2026
by Melissa Reyes
Bangkok, Thailand – Real estate developer Central Pattana has marked International Women’s Day 2026 with a series of initiatives highlighting women’s leadership, sustainability, and community development. The activities, organised under this year’s theme “Give To Gain”, bring together women leaders and...
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McCann SG x Adobe
McCann Singapore expands AI-driven production in new collaboration with Adobe
Posted on March 9, 2026
by Sharona Nicole Semilla
Singapore – McCann Singapore has entered a new collaboration with Adobe to test and deploy generative artificial intelligence tools in live marketing campaigns, as agencies across Asia push to industrialise AI-driven content production. The partnership will see McCann integrate Adobe’s creative AI suite—including...
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0309 TikTok Shop
TikTok Shop hosts ‘Run Freshtival’ in Bangkok to engage sports and wellness communities
Posted on March 9, 2026
by Melissa Reyes
Bangkok, Thailand – TikTok Shop held the Run Freshtival at Central World Square on 1 March, an offline activation designed to engage Thailand’s growing wellness and sports communities while connecting brands, creators, and consumers through fitness-driven experiences. The event brought together brands...
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