Category: Southeast Asia
Based in Kuala Lumpur, the pair will work together under an updated, more agile creative management model designed to support the agency’s focus on connected creativity and integrated brand experiences.
With Malaysian consumers increasingly demanding hyper-personalisation and frictionless omnichannel journeys, the 2026 summit will focus on moving beyond traditional "clicks-and-mortar" models.
Manila, Philippines – Samgyupsalamat Unlimited K-BBQ is marking its 13th year in the Philippines with its first major national campaign, celebrating its role in popularising the unlimited Korean BBQ format in the country. Partnering with GIGIL, the film expresses gratitude to customers for their continued...
Bangkok, Thailand – In Bangkok’s Siam Square, a 10-metre purple “Lucky Cat” is drawing crowds—and attention to what Thailand’s cats are actually eating. WHISKAS, a Mars Petcare brand, has installed the oversized statue as part of a campaign linking feline nutrition to a familiar symbol of good fortune...
![[Featured Image] AI Visibility Forum 2026](https://marketech-apac.com/wp-content/uploads/2026/04/Featured-Image-AI-Visibility-Forum-2026.png)
Manila, Philippines – The marketing and advertising landscape has moved firmly past the debate of whether artificial intelligence (AI) is a necessity. Today, the industry is no longer asking whether it should adopt AI, but how to master it. This evolution was the focus of the recent ‘AI Visibility:...
Bangkok, Thailand – Thailand’s Food and Drug Administration has stepped up enforcement against misleading advertising of dietary supplements, as regulators respond to a surge in exaggerated claims across social media. The agency said on 6 March it is working with public health bodies and industry groups...
Singapore – Heineken has turned an office lift in the city’s financial district into a pop-up bar, kicking off an afterwork campaign with a surprise that caught hundreds of workers between floors. The beer brand staged the activation on 1 April at One Raffles Quay, where 384 office workers were served...
Manila, Philippines – Modern Media Group Inc. (MMGI), a media subsidiary of AGC Power Holdings Corp. (AGC PHC), has announced the conclusion of the Nylon Manila franchise within its portfolio, marking a shift in its broader media strategy towards a more integrated, multi-platform approach. The company...
Bangkok, Thailand – Thai telecoms operator AIS has partnered ReelShort to bring the short-drama platform into Southeast Asia, bundling content with 5G access in a push to deepen its digital offerings. “Southeast Asia is one of the most exciting and competitive mobile entertainment markets globally,”...
The rebrand follows several new client wins secured through competitive pitches in the first quarter of 2026, marking a step in the agency’s repositioning in the market.
![[Partnership] Sanrio IP](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Sanrio-IP.webp)