Category: Southeast Asia
Southeast Asia – Nestlé and Wyeth Nutrition have extended their collaboration with digital agency Greenpark for a second year, continuing their work on ParenTeam, the parenting platform operated by the companies. The renewed partnership emphasises an omnichannel approach, moving ParenTeam away from...
Big Tree, an out-of-home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, said the initiative continues its focus on community engagement through Digital Out-of-Home (DOOH) platforms.
Under the agreement, GO Communications will oversee integrated public relations, communications and storytelling initiatives across Fresh Events Asia’s full portfolio of flagship events.
Bangkok, Thailand – True Plookpanya, under True Corporation, has partnered with the Autistic Thai Foundation to launch the fourth Autism Digital Learning Center in Thailand, located at Wat Huai Mu School in Ratchaburi province. The initiative aims to expand digital access and life-skills training for...
Bangkok, Thailand – Yukontorn Wisadkosin has been appointed ASEAN president of Hyundai Motor Asia Pacific (HMAP), effective 2 March. In the role, she will oversee regional operations and alignment, aiming to drive long-term growth across Southeast Asia. Wisadkosin brings over 20 years of senior leadership...
Hanoi, Vietnam – Vietnam took a regional first on 1 March by bringing a wide-ranging artificial intelligence law into force, regulating the use, development, and deployment of AI systems across the country, as AFP reported. The National Assembly approved the legislation in December, framing AI oversight...
Singapore – Singapore’s SPH Media is stepping deeper into the loyalty economy with its partnership with KrisShop to sell digital subscriptions to The Straits Times and The Business Times on KrisShop’s online storefront, marking the retailer’s first foray into digital subscription products. The titles...
Manila, Philippines – Jollibee marked its presence at the 2026 Panagbenga Festival in Baguio with a series of brand activations spanning parade participation, campus sampling, in-store promotions, and sustainability initiatives. The quick service restaurant chain joined the festival’s large float competition...
Manila, Philippines – Arthaland has partnered with independent agency GIGIL to launch a new campaign promoting its sustainable condominium development, Una Apartments (First Apartments). Titled “Not For Sale”, the campaign centres on an offbeat film that draws on the idea that many of life’s first experiences...
Bangkok, Thailand – Tourism Authority of Thailand (TAT) has announced that Tomorrowland will be staged in Asia for the first time, with the event set to take place in Pattaya from 11 to 13 December. The electronic dance music festival is traditionally held in Antwerp, with select editions mounted in...
