Category: Southeast Asia
Bangkok, Thailand – ATTACK Detergent and CJ WORX are bringing laundry science out of the closet and onto the streets with a new campaign in Thailand. “Attack to Activate Freshness” turns micro-encapsulated fragrance—a technology usually unnoticed—into a simple, repeatable ritual. Consumers are...
Bangkok, Thailand – KFC Thailand has rolled out a Songkran campaign that pairs street spectacle with a distinctly local insight. The brand installed a giant inflatable Colonel Sanders at Bangkok’s Elephant Tower, a high-visibility stunt that quickly spread across social media as crowds gathered for the...
Bangkok, Thailand – XPENG Thailand has launched a campaign that shifts the focus of vehicle safety to a moment often ignored: the walk towards the car. Timed for International Women’s Day on 8 March, the “Pink Code” campaign, developed with YDM Thailand, centres on women’s safety before entering a vehicle—an...
According to the agency, the initiative was developed after identifying a gap between consumers’ aspirations for polished hair styling and their confidence in using at-home tools.
The store also introduces a broader lifestyle assortment that includes gifting items, travel accessories and everyday essentials designed to add personality and colour to daily routines.
Singapore – Burda Media has sold BurdaLuxury, its Southeast Asia media business, to Singapore-based investment firm Jaipur Capital, with the transaction effective 31 March 2026. The deal covers Burda’s media operations in Thailand, India, Singapore, Malaysia, and Hong Kong. Jaipur Capital, a regional...
With more than two decades of experience in the creative and marketing industry, Sumedi is known for developing brand narratives and leading multidisciplinary teams to produce work across platforms.
Vietnam – Apple has teamed up with Vietnamese hip-hop artist MCK for the release of “HVL”, a 360-degree album trailer shot entirely on iPhone 17 Pro as part of its latest Shot on iPhone campaign. Directed by Vietnamese creative director Phương Vũ (Antiantiart) in collaboration with TBWA\Media...
Bangkok, Thailand – Carrier has introduced a new approach to product sampling with ‘Brototype’, a life-size mockup designed to help consumers visualise air conditioners in their homes before purchase. Developed in collaboration with Yell Bangkok, the initiative—also referred to as ‘Boxk Up’—responds...
Singapore – UNIQLO Singapore is bringing its “Art for All” philosophy into a new space, with its first-ever museum pop-up in partnership with the Asian Civilisations Museum (ACM). Running as part of ACM’s upcoming Crossing Cultures programme, the pop-up transforms the museum lobby into a retail-meets-cultural...
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