Category: Southeast Asia
Coca-Cola and popular K-pop girl group NewJeans–also known as NJZ–have collaborated in turning an ordinary laundromat in Malaysia into an epic pop-culture playground from March 12-15, 2025. Said activation is done in partnership with WPP OpenX, led by Ogilvy Singapore.
90% of Thai and Indonesian viewers prefer the quality of professional videos over social videos, according to a report from the Asia Video Industry Association (AVIA).
YouBiz, YouTrip’s financial platform, is teaming up with TikTok for Business to boost its financial and advertising solutions for businesses in Singapore.
The campaign, titled ‘They Said What?!’, brings online myths about PTT to life, debunking them head-on to fuel truth.
Marketers play a pivotal role in earning and maintaining that trust—not through louder ads or flashier campaigns, but by creating intentional interactions that demonstrate value and authenticity.
Since the investment, Navis has closely collaborated with the company to accelerate the rollout of new stores and to refurbish existing ones, further enhancing the shopping experience for customers.
Singapore – Singapore’s Ministry of Health (MOH) has partnered with Dentsu Creative Singapore to launch a campaign urging Singaporeans aged 40 and above to enrol in ‘Healthier SG’ and take charge of their health through preventive care. Titled “Live for Tomorrow, Today,” the campaign is part...
Singapore – The Singapore National Co-operative Federation (SNCF) has launched “Co-op of the Day” (#COTD), a brand awareness campaign celebrating the 100th anniversary of the Singapore Co-operative Movement (SCM). Hosted on SCM’s Instagram and Facebook pages, the campaign showcases the impactful work...
Singapore –Income Insurance Limited, in partnership with BBH Singapore, has launched a new campaign highlighting the importance of critical illness coverage in protecting children. Titled ‘Unproud Parents,’ the campaign’s film opens with a mother’s voiceover, directed at her daughter Sara, repeatedly...
While affordable AI technologies and the appetite to harness them exist among retailers, there is a key challenge that is often absent from the frantic discourse found online or in the press: determining specific use cases that add value.
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