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Category: Southeast Asia

UNIQLO x ACM x Art for All
UNIQLO brings ‘Art for All’ to life with first museum pop-up at ACM
Posted on April 6, 2026
by Sharona Nicole Semilla
Singapore – UNIQLO Singapore is bringing its “Art for All” philosophy into a new space, with its first-ever museum pop-up in partnership with the Asian Civilisations Museum (ACM). Running as part of ACM’s upcoming Crossing Cultures programme, the pop-up transforms the museum lobby into a retail-meets-cultural...
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Madurasa Indonesia appointment Volare Advertising
Madurasa Indonesia hands social media remit to Volare Advertising Network
Posted on April 6, 2026
by Aliza Carmona
Indonesia – Madurasa Indonesia, a honey brand under PT Combiphar, has appointed Volare Advertising Network to oversee its social media operations as it looks to strengthen digital engagement with modern Indonesian audiences. The appointment follows a competitive pitch process involving several agencies,...
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Boysen, TBWASMP 2026
Boysen’s latest digital campaign paints Filipino creativity via TBWA\SMP
Posted on April 6, 2026
by Lyene Marie Darang
Manila, Philippines – Boysen has tapped into the Philippines’ online culture by highlighting its reputation as the ‘Social Media Capital of the World’ on its latest campaign. Titled ‘Boysen Color Stories’, the initiative showcased the brand’s broad palette through a collaborative, digital-first approach....
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NSAS Brand Identity via Anak
Singapore launches National Space Agency with new brand identity via Anak
Posted on April 6, 2026
by Sharona Nicole Semilla
Singapore – National Space Agency of Singapore (NSAS) has officially unveiled its new brand identity, marking the formal launch of the country’s autonomous space agency. The reveal follows the agency’s initial announcement at the Singapore Space Summit 2026 in February, signalling Singapore’s growing...
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Pathida jern Akkarajindanon appointment CCO BBDO Bangkok
BBDO Bangkok appoints Pathida “Jern” Akkarajindanon as CCO, reshaping agency’s creative model
Posted on April 6, 2026
by Aliza Carmona
Bangkok, Thailand – BBDO Bangkok has named Pathida “Jern” Akkarajindanon as Chief Creative Officer, marking a shift from a traditional top-down model to a collaborative, data- and technology-driven approach that integrates cross-disciplinary teams to deliver creative work with measurable business impact....
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Anmum Essential Gold launches new formula with eye protection focus in campaign with Havas Malaysia
Anmum Essential Gold launches new formula with eye protection focus in campaign with Havas Malaysia
Posted on April 6, 2026
by Teddy Cambosa
Positioned as one of the faster-growing challenger brands in the paediatric nutrition category, AEG’s formulation combines essential nutrients intended to support brain development, IQ, and memory.
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Louella Scott - Vogue Concepts Inc
Milestones: Louella Scott on tailoring future-proof retail with Vogue Concepts Inc.
Posted on April 6, 2026
by Lyene Marie Darang
Many learn leadership lessons in keynote speeches, forums, or coveted conferences; others acquire them through close work with—and mentoring from—seasoned owners, whose straightforward, nuanced remarks carry grounded, practical wisdom and little patience for corporate jargon. The latter way is how Vogue...
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BookXcess’ ‘The Brain Un-Rot Library’ campaign aims to retrain Gen Z attention spans through social-first storytelling
BookXcess’ ‘The Brain Un-Rot Library’ campaign aims to retrain Gen Z attention spans through social-first storytelling
Posted on April 6, 2026
by Teddy Cambosa
The initiative aims to transform short-form social media consumption into sustained engagement with long-form reading.
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Vertiv appoints Nico Echavarria 2026
Vertiv names Nico Echavarria as Philippines Country Head amid digitalisation push
Posted on April 6, 2026
by Lyene Marie Darang
Manila, Philippines – Vertiv has appointed Nico Echavarria as Director for Sales Management and Country Head for the Philippines, as the company looks to strengthen its presence in the local market. Echavarria leads Vertiv’s market strategy and sales execution in the Philippines, aligning local initiatives...
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Inside Scoop teams up with GO Communications for travel-inspired ‘Rasa-Rasa Malaysia’ campaign
Inside Scoop teams up with GO Communications for travel-inspired ‘Rasa-Rasa Malaysia’ campaign
Posted on April 6, 2026
by Teddy Cambosa
Beyond introducing new flavours, the campaign includes several experiential elements designed to simulate a domestic travel journey.
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