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Category: Southeast Asia

GoTyme Bank marks partnership with Cebu Pacific with an actual airplane activation
GoTyme Bank marks partnership with Cebu Pacific with an actual airplane activation
Posted on February 20, 2023
by Teddy Cambosa
GoTyme Bank used an experimental technology called 3D mapping video, which maps video footage onto surfaces like buildings, runways, water, and airplanes, turning them into astonishing displays.
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Indonesian e-commerce iStyle.id taps BeLive Technology to launch live commerce capabilities
Indonesian e-commerce iStyle.id taps BeLive Technology to launch live commerce capabilities
Posted on February 17, 2023
by MARKETECH APAC
BeLive Technology's platform for iStyle.id will enable the latter to activate the continuously growing channel of live commerce.
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UnionBank announces new leaders for CitySavings, UnionDigital
UnionBank announces new leaders for CitySavings, UnionDigital
Posted on February 16, 2023
by Teddy Cambosa
They include Ana Aboitiz Delgado as the new chairperson of CitySavings and Henry R. Aguda as the CEO and president of UnionDigital.
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Trapper releases first-ever ‘playbook’ eyed at helping Malaysian brands thrive this Ramadan, Raya
Trapper releases first-ever ‘playbook’ eyed at helping Malaysian brands thrive this Ramadan, Raya
Posted on February 15, 2023
by MARKETECH APAC
The resource aims to help brands foster meaningful connections with the Malaysian market—before, during, and even after the month of Ramadan and Raya.
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Want some chicken? Popeye’s Singapore gives you some—by venting out your woes
Want some chicken? Popeyes Singapore gives you some—by venting out your woes
Posted on February 15, 2023
by Teddy Cambosa
Conceptualised alongside creative consultancy agency Happiness Saigon, a hotline was set up which gives callers a six-piece chicken nugget order for free.
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Community Chest Story Featured Image
This campaign by Community Chest Singapore highlights the potential within every individual
Posted on February 14, 2023
by Jamaica Marciano
Community chest empowers the lives of communities in need, including children with special needs and youth-at-risk, adults with disabilities, persons with mental health conditions, and seniors and families in need of assistance.
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WE Communications bolsters leadership roster in SG with two new appointments
WE Communications bolsters leadership roster in SG with two new appointments
Posted on February 14, 2023
by Maureen Basa
Lee brings with him his experience in strategic communications while Ong will lead its integrated marketing, digital, and data capabilities.
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Juliana Chua of Malaysia Airlines
Juliana Chua named as new head of brand, strategy, and creative of Malaysia Airlines
Posted on February 10, 2023
by Jamaica Marciano
Formerly the head of marketing for Sonno, Juliana Chua officially joins Malaysia Airlines.
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Ramadan 2023: Spending sees 4% boost amongst Indonesian consumers, says report
Ramadan 2023: Indonesian consumers looking to spend more increases by 4%, says report
Posted on February 10, 2023
by Maureen Basa
According to InMobi's report, 60% of respondents plan to spend at least IDR 3 million for Ramadan this year.
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TJT Creative Lab featured image
Thai advertising agency TJT Creative Lab marks second opening by launching new office in Indonesia
Posted on February 9, 2023
by Jamaica Marciano
TJT Creative Lab provides services including integrated marketing communication, performance marketing, campaign localisation, design and branding, and creative production.
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